Market Segmentation - Children

The Market Segmentation Study provides key insights outlining how the sport sector can influence motivations and behaviours children have towards sport and physical activity. These include:

• providing sport delivery that focuses on fun and enjoyment rather than competition;
• providing products and services that are inclusive; promote equal treatment; and focus on fun and participation regardless of skill level and ability;
• providing a variety of pricing packages and different types of membership that allow for flexibility of attendance and time commitment; and
• identifying the potential for growth opportunities with regards to sport club membership by understanding the needs of different segments and the products they may be attracted to