Tobacco sponsorship of sporting organisations, teams, and events in Australia has been banned because of the ethical and public health considerations surrounding tobacco products.
In the United States the first attempts to restrict cigarette advertising in broadcast media came under a ‘fairness doctrine’ that required broadcasters to air anti-cigarette advertising if they wished to carry pro-cigarette advertising. The result of this strategy was that cigarette manufacturers withdrew from television advertising, but continued for several years to deliver their product messages through sponsorship. Ultimately, sports organisations, teams, and events adopted the position that sponsorship by tobacco companies was unethical.
IS THIS INFORMATION COMPLETE?
The Clearinghouse for Sport is a sector-wide knowledge sharing initiative, and as such your contributions are encouraged and appreciated. If you would like to suggest a resource, submit a publication, or provide feedback on this topic, please contact us.
Alternatively, if you would like to be kept up to date with research and information published about this topic, please request a research profile setup.