Discover how Australian preferences for sport participation differ and how to engage each segment of the population.
The Market Segmentation Studies provide key insights regarding how participation in sport is consumed among the Australian population.
This research will help organisations refine strategies to recruit and retain adults, children, parents and volunteers in sport and sport clubs and ensure our sporting landscape remains strong.
This study identifies ten consumer segments among the Australian adult population.
This study outlines how the sport sector can influence motivations & behaviours children have towards sport & physical activity.
The aim of the Parents study was to explore parents’ attitudes and behaviours towards sport and sport clubs.
This study helps identify new sport volunteers, and practices and strategies for the retention of current sport volunteers.