• Breaking Down Barriers: An Investigation into the Lack of Female Head Coaches in NCAA Affiliated Institutions. Thompson K, Terron T, Shih-Chia Chen S. Kentucky Newsletter for Health, Physical Education, Recreation & Dance. (2020) 57(2):42-55. The purpose of this study was to investigate the rationales behind the gender disparity between male and female head coaches at the National Collegiate Athletic Association (NCAA) affiliated institutions. Intercollegiate female athletic participation is at an all-time high. Yet, more women find male coaches coaching their sports. This study aimed to determine what hinders women from pursuing and obtaining head coaching positions at the collegiate level in either gender sports.
• The impact of coaching on participants, Hopkinson M, Sports Coach UK (2014). This report presents the findings from the first year of a four-year study of the impact of coaching (and coaches) upon sports participation. The current results provide evidence to support the belief that quality coaching can help bring people into sport, enhance their enjoyment, and increase how often they play and the likelihood of them staying involved. Key results from the survey identify how important quality coaching is. The report suggests that both adults and young people will have more positive playing experiences the higher the quality of their coach. The survey aimed to gather views from both people who are coached in their chosen sport, and those who play but do not receive coaching.
• Increasing participation in sport: The role of the coach, North J, Sports Coach UK (2007). This briefing paper provides an overview of the evidence and arguments on increasing sport participation with particular regard to the role of coaches. It reviews information from a number of disciplines including the sport and exercise adherence literature and coaching science.
• Knowledge, Attitudes, and Beliefs of Youth Sports Coaches Regarding Sport Volume Recommendations and Sport Specialization. Post EG, Trigsted SM, Schaefer DA, et al. Journal of Strength and Conditioning Research. (2020) 34(10):2911-2919. Overuse injuries in youth athletes are becoming increasingly common, which may be a result of the prevalence of year-round specialized sport participation. Previous research has identified sport volume recommendations related to months per year, hours per week, and simultaneous participation in multiple sports leagues. Coaches are a primary influence on a youth athlete's decision to specialize in a single sport. Therefore, identifying coaches' baseline beliefs and perceptions is important for developing strategies to educate coaches about safe sport participation.
• Role models, sporting success and participation: a review of sports coaching's ancillary roles. Lyle, John, International Journal of Coaching Science, Volume 7(2), pp.25-40, (2013). Appropriate role models such as coaches are essential elements in a high quality sporting environment: these will contribute, along with many other factors, to the perception of sport as an attractive, attainable and rewarding experience. This review suggests that coaches should emphasise qualities of determination, hard work, coping and moral behaviour. However, coaches should also take care when using other athletes as inspirational examples or models of appropriate behaviour, and bear in mind their own status as role models to younger impressionable athletes.
• Where are the Moms? Strategies to Recruit Female Youth-Sport Coaches. Keidrich K. Strategies (Sep/Oct 2020) Vol. 33 Issue 5, p12. There are numerous benefits to sport participation among children and adolescents and coaches play a significant role in getting youth, especially girls, involved in sports and continuing participation in sports. Despite the advances of girls and women in sport participation since Title IX, the majority of youth sport coaches are men. Female coaches can be important role models for all youth in sport. The purpose of this article is to describe the benefits of having female coaches and potential strategies to encourage more women to coach.

• Case Study: Measuring the impact of the FA player appearances programme 2015-2016, Women in Sport, (2017). This report looks at the impact of elite sport stars on girls. The Football Association (FA) runs an established ambassador programme, enabling female football players to share their stories and inspire at a local level, with female players visiting schools and community groups for a number of years. Key findings reported are that player appearances provide a really positive experience for girls in school and community settings. Additionally, the four key impacts reported were: Re-enthusing and validating girls’ participation in football; Actively and meaningfully getting across positive life lessons; Inspiring girls to believe they can achieve in football; Driving interest in the women’s elite game.
• Culture, Media and Sport - Seventh Report. Chapter 4: Role Models in Sport, UK House of Commons, (12 July 2004). This report details submissions and evidence received from various sports organisations about the role of sport in creating/promoting role models in various areas including: influence of sporting heroes; appropriate demands on athletes (to be role models/heroes); promoting sport and physical activity; promoting wider objectives; education; sport and social exclusion; and setting examples. It concludes that sporting role models, and sport more generally, can promote highly laudable examples and values in terms of elite sporting achievement, the general benefits of sporting participation and other personal development goals. The Government has allocated expenditure to initiatives exploiting these links and many sports—football in particular—have given evidence of significant investments, and the meeting of considerable demands, from resources of their own. We believe that recently-retired sportsmen and -women—with good track records and high public profiles—represent a pool of talent with particular potential for meeting the demands of new 'role-modelling' initiatives.
• The Future of Sport in Australia report (Crawford Report), Independent Sport Panel, Australian Government, (2009). The report made several statements regarding role models including: "Australia prides itself on our sportspeople delivering superior performances on the world stage. These athletes are continually put forward as role models for budding athletes and our nation" (p.110); "There seems to be a general view among sporting organisations and governments that role models are important in attracting young people to sport. This can be seen in the efforts of major professional sports to work with their athletes to address binge drinking, illicit drug use, and other societal issues. However, the extent that role model behaviour does or does not impact on the decisions of parents and children to participate in a given sport is not well understood" (p.86); and, "Sport provides inspirational role models who can engender community pride and help strengthen the social fabric of divided communities, regions or countries" (p.117). However, it also observed that the commonly held perception of the influence of role models needs to be unequivocally resolved.
• Role models for young people: What makes an effective role model program,MacCallum, J. Beltman, S. Australian Clearinghouse for Youth Studies, (2002). The “What makes an effective role model program?” research project was commissioned by the National Youth Affairs Research Scheme (NYARS) to explore the extent and use of role model programs and their effectiveness, and to inform the development of role model programs for young people. The report provides a good understanding of who are role models and the features that contribute to the effectiveness of role model programs.
• Sporting success, role models and participation: a policy related review, Lyle J, Sport Scotland, Research Report Number 101, (2009). This extensive review found that the impact of sporting role models on participation has not been robustly proved.
• Sports star endorsement works a treat on junk food packaging, Victorian Health Promotion Foundation, (28 May 2013). A study undertaken by the Centre for Behavioural Research in Cancer (CBRC) at Cancer Council Victoria surveyed 1,300 children around 11 years of age and found that young boys were most influenced by celebrity endorsements from male athletes. The likelihood of boys choosing an unhealthy food was 65 per cent higher when it featured a sports celebrity endorsement.

• Alcohol consumption in sport: The influence of sporting idols, friends and normative drinking practices. O'Brien KS, Kolt GS, Webber A, Hunter JA, Drug and Alcohol Review, Volume 29(6), pp.676-83, (2010). High profile athletes are often touted as negative role models when it comes to drinking. Contrary to expectations high-profile sportspeople were not perceived to be heavy drinkers and their perceived drinking was not predictive of others drinking. Friends' and normative drinking practices were predictors of drinking.
• Ambassadors of the game: do famous athletes have special obligations to act virtuously? Yorke, Christopher C., Archer, Alfred. Journal of the Philosophy of Sport; (May 2020) Vol. 47 Issue: Number 2 p301-317, 17p. Do famous athletes have special obligations to act virtuously? A number of philosophers have investigated this question by examining whether famous athletes are subject to special role model obligations. In this paper, we will take a different approach and give a positive response to this question by arguing for the position that sport and gaming celebrities are ‘ambassadors of the game’: moral agents whose vocations as rule-followers have unique implications for their non-lusory lives. According to this idea, the actions of a game’s players and other stakeholders – especially the actions of its stars – directly affect the value of the game itself, a fact which generates additional moral reasons to behave in a virtuous manner.
• Athletes as heroes and role models: an ancient model, Heather Reid, Sport, Ethics and Philosophy, Volume 11(1), pp.40-51, (2017). In this essay the author constructs an argument for the social and educational value of sport built upon the relationship between athletes, heroes, and the song culture that celebrated them in ancient Greece. On this model, athletes are neither heroes nor role models in the conventional sense. Rather, athletes, athletics, and the poets who extolled them were part of a cultural conspiracy to celebrate and inspire virtue (aretē) by connecting a community with its heroic past. In this way, athletes, athletics, and the media that celebrated them played important social and educational roles. Insofar as modern sport performs a similar service, its association with heroism and with moral education may ultimately be justified.
• Australian athletes' health behaviours and perceptions of role modelling and marketing of unhealthy products. Grunseit A, MacNiven R, Orr R, et.al., Health Promotion Journal of Australia, Volume 23(1), pp.63-9, (2012). Most athletes surveyed supported a role for athletes in promoting physical activity and obesity prevention, and disagreed that athletes should promote unhealthy foods and alcohol (73.9%).
• Bad Faith, Bad Behaviour, and Role Models. Howe LA. Journal of Applied Philosophy, (2020);37(5):764-780. (accessed February 8, 2021). This article argues that athletes should neither be taken as role models nor present themselves as such. Indeed, they should resist any attempt to take them as such on the grounds that seeing athletes (or other celebrities) as role models abrogates the existential and ethical responsibilities of both parties. Whether one takes on the role of being a model to others or whether one chooses to model one’s own behaviour on that of another, except in respect of the development of technical skill, one engages in bad faith and fails to act in an existentially ethical way.
• Bend it like Beckham: the influence of sports celebrities on young adult consumers, Dix, S., Phau, I. and Pougnet, S., Young Consumers, Volume 11(1), pp.36-46, (2010). This research provides useful insight into the influence of athlete endorsers on young adults and suggests athletes have a positive influence on young adults' behavioural intentions in switching products, generating word‐of‐mouth and establishing brand loyalty. More importantly, this study is a significant step towards providing useful information about how young consumers respond to the use of sports celebrities in advertising.
• Changing lives? Critical evaluation of a school-based athlete role model intervention, Kathleen Armour & Rebecca Duncombe, Sport, Education and Society, Volume 17(3), pp.381-403, (2012). This paper reports an evaluation of the changingLIVES ‘athlete mentor’ programme in the UK. This was a school-based programme using successful sports people to deliver a series of motivational activities to young people who were identified as being disengaged or disaffected in some way. Evaluation data suggested that although the teachers and young people did report an immediate positive reaction to the activities, there was limited evidence of a wider impact on young people's behaviour, school attendance or self-esteem. It is argued that there should be greater conceptual clarity and a stronger evidence base supporting the design and delivery of interventions in schools that seek to use sports people as role models (or mentors) for young people.
• The contractual and ethical duty for a professional athlete to be an exemplary role model: bringing the sport and sportsperson into unreasonable and unfair disrepute, Jonson, PT, Lynch, S and Adair,D., Australian and New Zealand Sports Law Journal, Volume 8(1), pp.55-88, (2013). Elite athletes are generally assigned as being a role model by virtue of moral clauses in their employment contracts. The authors argue that athlete contracts are often vague or broad regarding role model expectations. It recommends moral clauses in contracts should be reframed  and athletes should be assisted in understanding and appreciating the nature of moral clauses. In addition, there should be public discussion on the designation and expectation of the athlete as a role model to ensure reasonableness and propriety of treatment for our athletes. The article utilises Australian cases and athlete contracts to discuss this issue.
• Determinants of public perception of elite sport. Hallmann K, Rossi L, Breuer C, Ilgner M.  International Journal of Sport Policy and Politics. (2020) 12(3):439-453. Elite sports are associated with values such as fair competition, striving to become better and challenging oneself. These are considered as social benefits. However, integrity issues relating to misuse of doping or corruption challenge this. This paper examines the determinants of public perception of elite sport by means of a survey. Logistic regression modelling assesses the effects of trust, athletes as role models, perceived costs and benefits on public perception of elite sports. The results reveal that perceived benefits have a positive effect on all public perception measures whereas perceived costs, trust in key actors of the elite sport system and viewing athletes as role models have only an effect on selected perception measures.
• Drunken Role Models: Rescuing Our Sporting Exemplars' Jones C, Sport, Ethics & Philosophy, Volume 5(4), pp.414-432, (2011). The author argues that although bad role models are grabbing the headlines in relation to problematic drinking practices, there are good role models in sport who should be lauded as exemplars of good character living a worthwhile sporting life. Such characters can show those inside and outside the practice community a more responsible and considerate approach to alcohol.
• Elite footballers as role models: promoting young women’s football participation, Dunn, C. Soccer and Society, Volume 17(6), pp.843-856, (2016). Sportspeople are constantly urged to maintain the highest levels of conduct because of their position as ‘role models’ to children. This article reports from a study in progress which explores the experiences of elite female athletes in Britain, and focuses on qualitative interview responses of elite female footballers, all of whom were currently playing at top-flight domestic and international levels and took part in the 2012 Olympics. It explores what they perceive the position as ‘role model’ to mean, how it impinges on their sport performance, and how they work with gifted young footballers to promote sporting excellence as well as community cohesion through grass-roots outreach work. It discusses their thoughts on how role models are currently and can best be used to encourage young women’s football participation from elite down to grass-roots levels, and highlights the amount of responsibility they feel to do this.
• Good Athlete - Bad Athlete? on the 'Role-Model Argument' for Banning Performance-Enhancing Drugs, Petersen, T.S. Sport, Ethics & Philosophy, Volume 4(3), pp.332-340, (2010). The paper critically discusses a role-model argument (RMA) in favour of banning performance-enhancing drugs in sport because if they are allowed they will encourage, or cause, young people who look up to them to use drugs in a way that would be harmful.
• The inspirational effect of sporting achievements and potential role models in football: a gender-specific analysis. Wicker, P., Frick, B. Managing Sport & Leisure, Volume 21(5), pp.265-282, (2016). This study examines the trickle-down effect of potential role models and sporting achievements, respectively. Specifically, it examined the inspirational effect of same-sex and opposite-sex role models on male and female participation in German amateur football. Longitudinal data on German football club memberships and amateur teams were collected for 21 regional football associations over a 15-year-period. The results found that sporting success does not automatically lead to the development of positive role models and inspirational effects.
• The inspirational function of role models for sport participation and development. De Croock S, De Bosscher V, van Bottenburg M, European Association of Sport Management Congress 2012 Abstract Book, (2012). This research shows that only 10% of elite athletes have been inspired by other elite athletes in order to start with their current sport. Mostly they were encouraged by their parents (59%) and friends (28%) to practice their current sport.
• Professional Athletes and their Duty to be Role Models. Lynch, S., Adair, D., Jonson, P. Achieving Ethical Excellence (research in Ethical Issues in Organizations), pp.75 - 90, (2014). The chapter considers understandings of sport, play and athleticism from an ethical perspective and examines their relationship to professionalism to determine the extent to which ethical imperatives can logically be upheld or undermined within the professional context. The chapter calls for recognition of the complexity of ethical decision-making in the context of professional sport and recommends that the training of professional athletes should prepare them to deal with this complexity.
• The rise of an athlete brand: factors influencing the social media following of athletes. Su Y, Baker BJ, Doyle, JP, Kunkel T. Sport Marketing Quarterly. (2020) 29, 33-46. Athlete brands exist within a network of brand relationship. Thus, considering the joint influences of related brands at different levels (league, team, and athlete) is essential for understanding how athlete brands are built. We focus on growth factors impacting athletes’ social media followings (Twitter and Instagram) around the critical juncture of team transfer periods. Through comparing a large sample of athlete social media followings before and after the draft, we identify immediate changes as athletes start t heir professional careers.
• Role models in sports – Can success in professional sports increase the demand for amateur sport participation? Mutter, F., Pawlowskib, T. Sport Management Review, Volume 17(3), pp.324-336, (2014). This article examines whether the success of professional athletes can spill over on the demand for amateur sport participation. It reviews the empirical evidence of sporting role models and their motivational effect on sport participation. It finds the effects of professional sports on sport participation is not conclusive.
• “She is where I’d want to be in my career”: Youth athletes’ role models and their implications for career and identity construction, Noora J. Ronkainen, Tatiana V. Ryba, Harri Selänne, Psychology of Sport and Exercise, Volume 45, (November 2019). Finnish youth athletes are inspired by athlete role models whose lives are not completely constituted by performance narratives of elite sport. From an applied perspective, role models could be incorporated into career counselling with athletes to support identity development and exploration of future selves.
• Sports and sportsmen as role models - or otherwise - in the COVID-19 era. Scerri M, Grech V. Early Human Development. (2020) accessed 8 February 2021.As major sport events have been cancelled and postponed in response to COVID-19, the necessity to protect and provide a holistic approach to the professional athlete has never been greater. To do so one must understand the negative consequences for athletes in relation to the cancellation and postponement of such events caused by a communicable pandemic. The aim of this paper is to give a brief overview of how athletes were affected during the current COVID-19 pandemic. It also discusses the role of athletes during a pandemic. Athletes like other celebrities can be role models. They can encourage appropriate behaviours including social distancing to help stall the spread of the virus through social media.
• Sports role models and their impact on participation in physical activity: a literature review. Payne W, Reynolds M, Brown S, Flemming A, University of Ballarat for VicHealth, (2003). This extensive review of 95 peer-reviewed articles examined the extent of evidence for the hypotheses that: (i) sports people act as role models and have a positive impact on individuals and the broader community; (ii) there is a link between sporting success and wider health improvements. The conclusions included: (i) Role model programmes should be seen as a continuum from a single exposure to a long term mentoring approach. (ii) There is ample theoretical evidence to support the idea for conducting role model programs. (iii) Role model programmes should encompass parents, teachers and other significant adults, as well as celebrities and sports people. (iv) Role models are not always positive; they can be seen to promote negative social images, beliefs and behaviours. (v) There are significant gender differences in the way athletes are viewed as role models, with males being more likely to identify with successful athletes while females tend to identify with parents. (vi) The most effective role model programmes are those that focus on developing a long term, mentor relationship, particularly for individuals from socially disadvantaged and "at risk" groups.
• Sport Teams as Promoters of Pro-Environmental Behavior: An Empirical Study, Yuhei Inoue and Aubrey Kent, Journal of Sport Management, Volume 26(5), pp.417-432, (2012). The purpose of this study was to explain the process of how a sport team could induce consumers to engage in proenvironmental behavior. Building on Kelman’s (1958, 1961, 2006) internalization perspective, this study demonstrated that positive environmental practices by a team increased consumer internalization of the team’s values. In turn, this increased internalization mediated the relationship between environmental practices and proenvironmental behavior measured by two behavioral intentions: intention to support the team’s environmental initiative and intention to engage in proenvironmental behavior in daily life. The results of this study contribute to the literature by highlighting the significant role of internalization. This research further provides a significant insight into the social impacts of sport organizations.
• Why do governments invest in elite sport? A polemic, Grix J and Carmichael F, International Journal of Sport Policy and Politics, Volume 4(1), pp.73-90, (2012). This paper examines the reasons generally given by advanced capitalist countries for investing in elite sport. While the focus of this paper is on the United Kingdom’s sport policy, other capitalist nations are discussed, including Australia and Canada. The authors focus on the proposition put forward by these governments that, “elite sport success promotes participation among the population”. Given the nature of certain assumptions, the discussion around the link between elite sporting success and grassroots participation is often controversial and circular arguments ensue. Although significant research supports the link between sport participation and personal health and wellbeing; extending this logic to sport policy and population outcomes is problematic. The proposed rationale is termed the ‘double pyramid theory’ – that is, if a high percentage of the population participate in sport there are bound to be more Olympic champions; and conversely, the existence of champion role models encourages grassroots participation. The authors conclude that, based on evidence from existing research, this position cannot be substantiated.

• Let Kids Be Kids - the kids and sports icons. Play by the Rules, (2017). Sporting stars and kids talk about the impact of poor sideline behaviour on participation in sport with the simple message, Let Kids Be Kids
• Chloe Esposito helps mentor young modern pentathletes, Australian Sports Commission, YouTube, (26 February 2017)
• Rethink Role Models: The Australian Netball Diamonds, Samsung, YouTube, (28 May 2016)
• Stick With It: Laura Geitz, Australian Sports Commission, YouTube, (1 May 2016)
• Stick with it: Stephen Moore, Australian Sports Commission, YouTube, (1 May 2016)

• Role models for young people: What makes an effective role model program,MacCallum, J. Beltman, S. Australian Clearinghouse for Youth Studies, (2002). The “What makes an effective role model program?” research project was commissioned by the National Youth Affairs Research Scheme (NYARS) to explore the extent and use of role model programs and their effectiveness, and to inform the development of role model programs for young people. The report provides a good understanding of who are role models and the features that contribute to the effectiveness of role model programs.

• Changing associations of Australian parents’ physical activity with their children’s sport participation: 1985 to 2004, Dollman J, Australian and New Zealand Journal of Public Health, Volume 34(6), pp.578-582, (2010). In 1985 a group 179 girls and 211 boys, aged 9-15 years were surveyed on their sports participation, with attention to the perceptions and participation of their parents. A similar group of children from the same school were surveyed in 2004. In 1985, there were no differences in sport participation between those with both, either or neither parent active. In 2004, sport participation was highest among boys and girls with both parents active. These results underscore the current role of parents as socialising agents for physical activity.
• Parental influences on different types and intensities of physical activity in youth: A systematic review, Charlotte L. Edwardson, Trish Gorely, Psychology of Sport and Exercise, Volume 11(6), pp.522-535, (November 2010). Cross-sectional research demonstrated that parental influence can be important for different types/intensities of PA in young people. In children parents played an important role in moderate-to-vigorous physical activity (MVPA), overall PA and leisure-time PA through direct involvement and being active role models and in organised PA through a combination of methods such as modelling, transport and encouragement. For adolescents however, parental influence was less clear but research suggested that parents’ PA level, attitudes towards PA, transport and encouragement were important for them to be physically active. Longitudinal data, although limited in number, demonstrated that overall support predicted children’s organised PA over time and fathers’ PA predicted adolescents’ overall PA.
• Relationship between mothers’ enjoyment and sedentary behavior and physical activity of mother–child dyads using a movement-to-music video program: a secondary analysis of a randomized controlled trial. Tuominen PPA, Raitanen J, Husu P, Luoto RM, Kujala UM. BMC public health. (2020) 20(1):1659. Parental support and participation in physical activity (PA) with children and parents’ acting as a role model for less sedentary behaviors (SB) are critical factors for children’s healthier lifestyle. The purpose of the study was to assess the relationship between mothers’ enjoyment and participants’ sedentary behavior (SB) and physical activity (PA) as a secondary analysis of a randomized controlled trial (RCT) using data from Moving Sound RCT in the Pirkanmaa area of Finland.
• Role model, hero or champion? Children's views concerning role models. Bricheno, P. & Thornton, M.E., Educational Research, Volume 49(4), pp.383-396, (2007). This study asked children, aged from 10 to 16 years, from four English schools in different socio-economic environments, about their role models, and about what they regarded as important attributes for a role model. The responses indicated that both girls and boys named relatives as most important role models more often than they named anyone else. In second ranking, girls named friends and boys named footballers. Overall, 31.7% of pupils chose one or both parents as their most important role model.
• Sports role models and their impact on participation in physical activity: a literature review. Payne W, Reynolds M, Brown S, Flemming A, University of Ballarat for VicHealth, (2003). This extensive review of 95 peer-reviewed articles examined the extent of evidence for the hypotheses that: (i) sports people act as role models and have a positive impact on individuals and the broader community; (ii) there is a link between sporting success and wider health improvements. The conclusions included: (i) Role model programmes should be seen as a continuum from a single exposure to a long term mentoring approach. (ii) There is ample theoretical evidence to support the idea for conducting role model programs. (iii) Role model programmes should encompass parents, teachers and other significant adults, as well as celebrities and sports people. (iv) Role models are not always positive; they can be seen to promote negative social images, beliefs and behaviours. (v) There are significant gender differences in the way athletes are viewed as role models, with males being more likely to identify with successful athletes while females tend to identify with parents. (vi) The most effective role model programmes are those that focus on developing a long term, mentor relationship, particularly for individuals from socially disadvantaged and "at risk" groups.
• Student responses to physically literate adult role models, G. Conlin, Science & Sports, Volume 29, Supplement, p.S17, (October 2014). The objective of this study was to identify who adolescents recognize as a physically active adult role model that might provide the motivation and added confidence needed to become physically literate themselves. Parents, family members, friends, coaches and physical education teachers were identified as active role models. There were fewer instances of coaches and physical education teachers as active role models than the others during all three phases. There were more instances of physical education teachers as an active role model after the active phase than the spectator phase or at baseline.

• Bachar Houli Academy. Program designed to provide opportunities and a pathway for young Muslim men aspiring to play AFL football.
• #DOMORE. #DoMore is a call to action for Australians wanting to be more informed, more educated, and more engaged in challenging racism. The #DoMore Project will use the stories of Australians of all backgrounds [including sporting role models] to challenge existing beliefs and raise awareness of the impact of racism. By understanding how we can all do more, we’ll help create an equal future for all Australians.
• Racism: It Stops with Me. This Australian Human Rights Commission and Play by the Rules initiative is a national campaign to raise awareness of racism in society and has used high profile sportsmen and women such as Adam Goodes to promote key messages through multiple media channels.
• Roosters Against Racism. Raises awareness of the importance of mutual respect and fair treatment of all people regardless of their cultural, racial or religious backgrounds. It will also promote the benefits of cultural diversity and social cohesion. The program is supported by the Australian Human Rights Commission, Play By The Rules, Community Migrant Resource Centre and Left-field Business Solutions. It involves a number of high profile players visiting local schools.
• We got you. The We Got You campaign is led by an all-star cast of Australia’s biggest sport identities and is a pledge by those athletes to stand in solidarity against racism and be the voice for change.

• Athlete Engagements. Elite Australian athletes provide a range of services, from guests at award ceremonies, school appearances through to motivational speaking.
• Community Engagement. Supporting elite athlete engagements, outside of training and competition, to position athletes as role models within their communities.
• Gold Medal Alumni. An Australian Institute of Sport initiative. A group of Olympic champions, known as the Gold Medal Alumni, are showing their support to the next generation of athletes as part of the Gold Medal Ready program. Gold Medal Alumni are a part of the program to share their personal stories and knowledge, through experience, with other athletes.
• Mental fitness program. Current and former elite athletes engage with school-based communities to promote positive psychology strategies and improve wellbeing.

High profile indigenous athletes are used as role models by several Australian organisations and programs to promote positive health and lifestyle messages. Programs that utilise athletes include:

• Indigenous Marathon Foundation. The Indigenous Marathon Foundation (IMF) was established in 2009 by world marathon champion Rob de Castella. It is a health promotion charity that uses running to celebrate Indigenous resilience and achievement, and create inspirational Indigenous leaders.
• Racism: It Stops with Me. The national Australian Human Rights Commission and Play by the Rules campaign to raise awareness of racism in society has used high profile sportsmen and women such as Adam Goodes to promote key messages through multiple media channels.
• Red Dust. A health promotion organisation that delivers innovative health promotion programs in partnership with remote communities. The Red Dust Role Models come from a variety of disciplines, including sport, art and music, but are also recognised for their mentoring and teaching capabilities.
• Role Models and Leaders Australia. Role Models and Leaders Australia (RMLA) is a not-for-profit charitable organisation founded in 2004 by Olympian and champion basketball Ricky Grace. RMLA develops and empowers Aboriginal and Torres Strait Islander students through leadership training, mentoring, sport and extra-curricular education programs. Our goal is to support Aboriginal and Torres Strait Islander youth in overcoming the barriers that prevent them from completing their education.
• Roosters Against Racism. Roosters Against Racism raises awareness of the importance of mutual respect and fair treatment of all people regardless of their cultural, racial, or religious backgrounds. It also promotes the benefits of cultural diversity and social cohesion. The program is supported by the Australian Human Rights Commission, Play By The Rules, Community Migrant Resource Centre and Left-field Business Solutions. It involves a number of high profile players visiting local schools.
• Share a Yarn. This initiative provides current and former Australian elite athletes with meaningful opportunities to connect with the Indigenous community, and learn more about the differing cultures, lands, history and people. The AIS will partner with organisations that are already delivering programs to youth in these communities, to open up channels for ongoing communication and learning between participants and athletes.
• Wirrpanda Foundation. Founded in 2005, by former West Coast Eagles player David Wirrpanda, The Foundation aims to lead the provision of education and employment opportunities for Aboriginal and Torres Strait Islander Australians. We influence and inspire the empowerment of our people through our diverse work force, which is led by our First Australian role models.

• Lifeline Community Custodians. Initiated in 2019, the Australian Institute of Sport (AIS) and Lifeline partnered to deliver the Lifeline Community Custodian program. The community engagement program utilises athletes to help increase awareness around suicide prevention and encourage anyone who needs support to reach out and ask for help. Twenty-two elite athletes and para-athletes from a range of National Sporting Organisations and the National Institute Network have been selected as Lifeline Community Custodians in 2020. The athletes share their own personal stories and get involved in community events supported by Lifeline around the country.
  • Lifeline Community Custodians: One year snapshot, AIS/Lifeline, (May 2020). In 2019, 22 athletes (15 Olympic; 6 Paralympic), across thirteen sports participated in 31 events, 49 individual athlete engagements and a total of 36,115 attendees. The program assisted in raising AU$2.068M.

Community Custodian stories

• Holding on to Hope podcast with Erik Horrie, Lifeline, (5 May 2020). Life says athlete Eric Horrie is full of if onlys, if only his mum had chosen a different partner. If only he'd driven through that intersection two seconds later. If only the hospital hadn't confused him with another patient. But along with the bad decisions that have shaped his life, there have been good ones from the moment he fell in love with partner Michelle, to the night a Lifeline volunteer recognized Eric was in crisis.
• The phone call that saved Erik Horrie's life, Australian Institute of Sport media, (6 May 2020). Lifeline saved Erik Horrie. In its own, less dramatic, way, sport rescued him, too. YouTube video also available.

• iCare Paralympian Speakers Program. A partnership between the NSW Government and Paralympics Australia where Paralympians mentor young people seriously injured at work or on the road.
• Paralympic Speakers Program. Paralympics Australia run the Paralympic Speakers Program where athletes with disabilities can tell their stories to corporate and school groups.

• You Can Play (national campaign). Play by the Rules developed a national campaign to tackle the issue of homophobia in sport that features a number of high profile Australian athletes including Harry Kewell (football), Allesandro Del Piero (football), Libby Trickett (swimming), Mitchell Johnson (cricket), Ryan Harris (cricket), Paul Gallen (rugby league), Nate Myles (rugby league), Lauren Jackson (basketball), Kimberlee Green (netball), Sam Mitchell (AFL), David Pocock (rugby union) and Nathan Jones (AFL).

• Women Sport Australia (WSA) Mentor Program. Mentoring is a proven and practical way to encourage the participation and advancement of women in the workforce. The creation of supportive ‘role-model’ based relationships allows a more experienced individual to guide, encourage and support the mentee as she strives to achieve identified aspirations and goals.
• #RethinkRoleModels. The Australian Netball Diamonds have partnered with Samsung Electronics Australia to shine a light on positive role models; to celebrate the values of hard work, determination and passion that we see in our sport. The  Rethink Role Models campaign includes a mini-series showcasing how some of our Diamonds overcame adversity to represent Australia.
  • Rethink Role Models: The Australian Netball Diamonds (Samsung, YouTube)
  • Laura Geitz – “Inner Strength”
  • Sharni Layton – “Prove Them Wrong”
  • Kim Ravaillion –“Worth The Sacrifice”
  • Caitlin Bassett – “Rise Above It”
  • Paige Hadley –“Never Give Up”

The Sport Australia Hall of Fame (SAHOF) recognises and promotes the outstanding sporting achievements of our sportspeople to preserve Australia’s rich sporting heritage. SAHOF Membership is divided into two categories: Athlete members (who have competed at the top level of competition available in their chosen sport); and General members (selected for excellence and outstanding achievements in roles supportive to sports participants such as: administration, coaching/training, sports media/history, sports science/technology and sports umpiring, refereeing, judging, etc.).

In 1993 the SAHOF introduced the 'Legends of Australian Sport' category for Members who have distinguished themselves at the absolute highest level and whose achievements are considered part of Australian folklore. A Member must be 15 years retired before being considered for elevation to the category. Currently (September 2020) 41 Members have been officially recognised as Legends.

In 1998 the Sport Australia Hall of Fame introduced the 'Don' Award, named after Sir Donald Bradman. The Award honours a current Australian athlete who, by their achievements and example over the previous 12 months, are considered to have had the capacity to most inspire the nation. Athletes can be awarded the 'Don Award' multiple times, and there may be more than one winner in a year.

Athletes that have won this award recently (2009-) include: Steve Hooker (athletics); Lydia Lassila  (aerial skiing); Cadel Evans (cycling), Sally Pearson (athletics), Adam Scott (golf), Michelle Payne (horse racing); Jeff Horn (boxing); Kurt Fearnley (para-athletics); Ashleigh Barty (tennis), Australian Women's Cricket Team (cricket).