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Women in Sport

Factors Influencing participation

What motivates individuals to participate in sport and physical activity can change over time and will be influenced by individual, cultural and social factors. 1

Program designers and providers can leverage the influence of people and environments to help motivate girls and women to participate in sport and physical activity programs. 2, 3, 4

Motivators



Top motivations for women to participate in sport and physical activity [aged 15+] 5
  • physical health or fitness
  • fun/enjoyment
  • social reasons
  • psychology/mental health/therapy
  • to be outdoors/to enjoy nature
  • to lose weight/keep weight off/tone
  • physical therapy/rehab/post op
  • hobby
  • performance or competition
  • for training purposes

Facilitators and barriers



Australian and international research and reports have identified multiple factors that can facilitate or provide barriers to women's participation in sport.
Facilitators (Women aged 15+) 5
  • Parental and family support 6, 7, 8, 9, 10, 118, 121
  • Peer interaction/social engagement/enjoyment 5, 10, 11, 12, 13, 14, 15, 16
  • Positive, safe, accessible, and fit-for-purpose facilities and programs 12, 17, 18, 19, 20, 21, 22
  • Improvements in skill or ability 10, 13
  • Physical health, gaining or maintaining fitness 5, 10, 14, 23
Barriers (Women aged 15+)
  • Not enough time/too many other commitments 2, 5, 24, 25, 26, 27
  • Cost (child care, transport, facilities, specific clothing/equipment) 14, 20, 118
  • Fear of being judged and self-consciousness about appearance, body image, skills 1, 14, 26, 27, 28, 29, 30
  • Poor health or injury 5, 14
  • Competitive/male dominated sports culture 1, 30, 31, 32, 121
  • Limited media coverage/role models 19, 33, 118
  • Feeling unsafe, social stereotyping (sexuality and ability), harassment 11, 15, 34, 35, 118
  • Peer pressure (to not participate) 6
  • Expense of training and competition 14, 20
  • Inconvenient training times 20
  • Low levels of physical literacy or perceptions of competence 26
Barriers (Girls aged 0-14)
Girls 0-8 years:
  • Being the wrong age (too old/young) for available activities 5
Girls 9-14 years:
  • Lack of confidence (in competence/self/body image) 5, 8, 16, 17, 29, 30, 36, 37
  • Don’t like sport or physical activity 5, 16
  • Not enough time/too many other commitments 1, 5, 30
  • Cost of activities/transport 5, 6, 10
  • Quality of sport experience (coaching, facilities, non-inclusive/welcoming environments) 36, 38, 118

Factors that impact



Understanding the potential barriers and facilitators to participation in specific contexts can make a significant difference in maintaining and growing the number of players, volunteers, and fans who engage and participate regularly in sport. This has flow on effects for the long-term sustainability of individual sports, organisations, and the sport sector more broadly.

There are some factors identified in the literature that are specific to—or have a high impact on—women and girl’s participation.

Facilities

Access to convenient and safe facilities, with suitable amenities is important for attracting and retaining women and girls.

Physical literacy

Cultural and social influences can reduce women and girls' opportunities to develop physical literacy.

Role models

Role models can encourage women and girls to play sport and become more physically active.

Socio-cultural

A complex interaction of social and cultural factors can impact the decision to participate in sport.

Uniforms

The type of uniforms available are critical in making women and girls feel confident to be active and participate in sport.

HEALTH AND PHYSIOLOGY



Female athletes, and women in general, have specific health considerations. 74

The menstrual cycle, hormonal contraception, pregnancy (pre-, during and post-partum), breast pain/health, and other related medical conditions can impact on the ability of women to participate fully in sport and physical activity from grassroots to elite performance. 74, 75

In October 2019 the Australian Institute of Sport (AIS) launched an initiative focussing on improving female athlete specific knowledge and systems of support. The Female Performance and Health Initiative (FPHI) will benefit Australian athletes, coaches, parents, sporting organisations and support staff in the sport sector and will raise awareness and understanding to key female athlete performance and health considerations. 75

Pregnancy

Sport and physical activity can contribute to healthy pregnancies and the long-term health of mother and child.

The menstrual cycle

The menstrual cycle must be discussed and understood as a factor in sport research, participation, and performance.

Other health considerations

Research and performance initiatives are increasingly focused on meeting the specific needs of female participants.

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