Date:
20 May 2013
Presenters:
Cathy Gorman-Brown, Project Officer, Sport and Recreation
Libby Sadler, AFL
Michael Doyle, Australian Rugby Union
Amanda Spalding, WomenSport
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Sport Talks Brochure - All in the Game(PDF • 68.2 kb)
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Sport Talks Brochure - Growing Your Game for Girls(PDF • 59.6 kb)
Synopsis
Growing your game for girls not only makes good business sense - it also helps address a gender imbalance in sport participation. With almost 50% of girls aged 5 to 14 not participating in sport outside of school hours, learning how to engage with this market has long term benefits for your sport.
Note: Presentation 1 "Through their eyes" was not recorded - Neer Korn, The Korn Group - Social trends and consumer insights