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Growing your game for girls not only makes good business sense - it also helps address a gender imbalance in sport participation. With almost 50% of girls aged 5 to 14 not participating in sport outside of school hours, learning how to engage with this market has long term benefits for your sport.
Note: Presentation 1 "Through their eyes" was not recorded - Neer Korn, The Korn Group - Social trends and consumer insights