Market Segmentation for Sport Participation
The Market Segmentation Studies provide key insights regarding how participation in sport is consumed among the Australian population. This research will help organisations refine strategies to recruit and retain adults, children, parents and volunteers in sport and sport clubs and ensure our sporting landscape remains strong.
Project Owner: Australian Sports CommissionYear commenced: 2013
Year completed: 2015
Status: Completed
Project ID: ID-221129-8142
Publications
| Title: | Market Segmentation - Adults |
|---|---|
| Type | Report |
| Details: | Available on the Clearinghouse for Sport. |
| Link: | https://www.clearinghouseforsport.gov.au/research/market-seg/adults |
| Access/Audience: | Open |
| Date: | April 2013 |
| Title: | Market Segmentation - Children |
|---|---|
| Type: | Report |
| Details: | Available on the Clearinghouse for Sport. |
| Link: | https://www.clearinghouseforsport.gov.au/research/market-seg/children |
| Access/Audience: | Open |
| Date: | May 2013 |
| Title: | Market Segmentation - Parents |
|---|---|
| Type: | Report |
| Details: | Available on the Clearinghouse for Sport. |
| Link: | https://www.clearinghouseforsport.gov.au/research/market-seg/parents |
| Access/Audience: | Open |
| Date: | June 2015 |
| Title: | Market Segmentation - Volunteers |
|---|---|
| Type: | Report |
| Details: | Available on the Clearinghouse for Sport. |
| Link: | https://www.clearinghouseforsport.gov.au/research/market-seg/volunteers |
| AccessAudience: | Open |
| Date: | May 2014 |
Project owner
| Contact Name: | Australian Sports Commission Insights Team |
|---|---|
| Contact Information: | ausplay@ausport.gov.au |