Sport Market Insights

 

Sport Market Insights 


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About us

The Sport Market Insights section at Sport Australia invests in key sector projects that benefit the entire Australian sporting system, provides reliable data on sports participation at population level and market insights to help sports grow participation.

Contact details 

email  research@sportaus.gov.au
Phone  (02) 6214 1111
Facebook  Sport Australia 

Latest news

Release of 2019 AusPlay Data

On 30 April 2020 Sport Australia released the latest results from its national sport and physical activity participation survey, AusPlay. This release includes results from data collected in the 2019 calendar year, plus data visualisations based on 85,000+ telephone interviews from October 2015 to December 2019.

Please note that the impact of the coronavirus on participation rates will not be seen until future releases. AusPlay has continued during the pandemic and with additional questions to better understand how participation behaviours have changed.

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Main projects

Learn more about Sport Market Insights projects:

AusPlay
AusPlay
Find out the number of Australians participating in sport and physical activity.
Learn more ❯
AusPlay
Market Segmentation for Sport Participation
Market Segmentation
Discover how Australian preferences for sport participation differ and how to engage each segment of the population.
Learn more ❯
Market Segmentation for Sport Participation
Future of Australian Sport
Future of Australian Sport
Learn about the megatrends that will shape Australia’s sport participation future.
Learn more ❯
Future of Australian Sport

Research by topic                         

Information on topics across our research and beyond: