Sport Market Insights


Sport Market Insights 

Child Swimming

About us

The Sport Market Insights section at the Australian Sports Commission invests in key sector projects that benefit the entire Australian sporting system, provides reliable data on sports participation at population level and market insights to help sports grow participation.

Contact details 

Phone  (02) 6214 1111
Facebook  Play Sport Australia 

Latest news

AusPlay Focus: Children's Participation

On 30 April 2018 the Australian Sports Commission released the latest results from its national participation survey, AusPlay. This release includes:

  • Data collected in the 2017 calendar year.
  • A year-on-year comparison of selected indicators from the 2016 and 2017 calendar years. 
  • A report focused on children’s organised out-of-school participation.

Indigenous Participation

On 10 July 2018, and to coincide with NAIDOC Week, the Australian Sports Commission released new research on participation in sport and physical activity amongst Indigenous Australians:

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Main projects

Learn more about Sport Market Insights projects:

Find out the number of Australians participating in sport and physical activity.
Market Segmentation for Sport Participation
Market Segmentation
Discover how Australian preferences for sport participation differ and how to engage each segment of the population.
Market Segmentation for Sport Participation
Future of Australian Sport
Future of Australian Sport
Learn about the megatrends that will shape Australia’s sport participation future.
Future of Australian Sport

Research by topic                         

Information on topics across our research and beyond: