Sport Market Insights
Sport Market Insights
About us
The Sport Market Insights section at Sport Australia invests in key sector projects that benefit the entire Australian sporting system, provides reliable data on sports participation at population level and market insights to help sports grow participation.
Contact details
research@sportaus.gov.au
(02) 6214 1111
Sport Australia
Latest news
AusPlay Focus: Older Australians’ Participation
On 31 October 2018 Sport Australia released the latest results from its national sport and physical activity participation survey, AusPlay. This release includes:- Data collected in the last financial year (July 2017 to June 2018);
- A year-on-year comparison of selected measures across the 2016-17 and 2017-18 financial years; and
- A report focused on older Australians’ participation, which is also summarised in an online animated story.
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Main projects
Learn more about Sport Market Insights projects:
AusPlay
Find out the number of Australians participating in sport and physical activity. AusPlay
Market Segmentation
Discover how Australian preferences for sport participation differ and how to engage each segment of the population.
Market Segmentation for Sport Participation
Future of Australian Sport
Learn about the megatrends that will shape Australia’s sport participation future.
Future of Australian Sport
Research by topic
Information on topics across our research and beyond: