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Volunteers in Sport

Factors Influencing participation

Different people will volunteer, or not, for various personal or societal reasons that will change across their individual life course. 1, 2

The term 'volunteering' covers a diverse range of activities and includes formal volunteering (which takes place within organisations in a structured way), informal volunteering (self-directed acts, outside of a formal organisation), and online volunteering, which may be formal or informal. Volunteering may be private or corporate (organised or endorsed by a person's workplace), regular, or singular, e.g., at sports events. 1, 3, 4, 5, 34

Participant experience research can help clubs and organisations understand the attributes of broad categories of people and how different types of participants (both existing and potential) can be encouraged to start, continue, or increase their volunteering. Examples of these types of studies include the Australian Sports Commission’s 2014 ‘Market Segmentation for Sport’ research and the Archetypes included in the 2021 ‘Future of sport volunteering’ report. 2, 6, 7

Motivators



Motivations for all volunteers (not specific to sport) 8
personal satisfaction / to do something worthwhile
help others / community
personal / family involvement
social contact
to be active
use skills / experience
to learn new skills / gain work experience
religious beliefs
just happened
felt obliged

Facilitators and barriers



Australian and international research and reports have identified multiple factors that can facilitate or provide barriers to volunteering in sport.
Facilitators
  • Having fun/enjoyment. 9, 10, 11, 12
  • Feeling good (self-esteem, happiness, connecting and contributing to community, helping others, being part of something). 4, 9, 11, 12, 13, 14, 15, 63
  • Social relationships, sense of camaraderie, belonging, supportive networks. 1, 10, 11, 16, 17, 63
  • Having a sense of meaning, purpose, and like they are ‘making a difference. 11, 13, 15, 18, 33
  • Developing skills, personal growth, enhancing employment prospects. 7, 14, 16, 17, 19, 20
  • Personal connection (e.g., having played/playing, or a child participating in the sport). 9, 12, 15, 20, 21, 22, 23, 24
  • To be a role model for and spend time with their child/ren. 12
  • Volunteer identity (e.g., previous volunteer experiences in sport or other field). 17, 22
  • Having time available to volunteer. 11
  • Having a parent who volunteer/ed. 13, 25
  • Volunteer opportunities that are easy to find, understand, start, stop, change, and recommence. 7
  • Quality volunteer experiences (safe, respectful, supportive, inclusive, using skills effectively, autonomy). 4, 7, 12, 18, 26, 27, 28, 29, 30
  • Clear communication of expectations and guidelines, how their work contributes to strategic direction and broader social outcomes. 6, 7, 18
  • Receiving relevant training. 1, 6, 7, 15, 18, 24
  • Being recognised. 1, 6, 7
  • Respect from athletes, coaches, and spectators [especially officials]. 15, 27
  • Flexible models of volunteering (e.g., remote or hybrid opportunities, structuring roles around projects, snack-size tasks, or breaking roles into flexible components). 1, 4, 7, 18, 27
  • Exchange of values. Feeling like they belong, are accepted, have something to contribute and gain (e.g., employment, quality time with children, building social connection). 7
Barriers
  • Time, work, family, other commitments. 6, 11, 15, 16, 18, 24, 31, 32, 33, 34, 62, 63
  • Fear of commitment (that volunteering will take up too much time). 6, 7, 31, 62
  • Community size (small-medium communities tend to have higher participation rates). 35
  • Gender (men are more likely to volunteer, or volunteer in certain roles). 20, 60, 63
  • Children no longer involved (e.g., aging out, or changing sport activities). 6
  • Having a disability, special health care needs. 20, 25, 31, 34, 36, 63
  • Not having a direct involvement/interest/passion for sport (either their own or a child/family member). 6, 31, 62
  • Language and cultural barriers. 16, 20, 31, 34, 37, 63
  • Being unemployed, having a lower income, or other financial constraints. 20, 24, 31, 33, 34, 63
  • Costs (out-of-pocket expenses, travel, meals, training, specialist software/equipment). 4, 18, 61, 63
  • Not knowing how to volunteer/help, never have been asked, don’t know what opportunities exist/match skills. 7, 11, 37, 38, 62
  • Perceived experience/skill requirements (e.g., thinking they don't have the experience to be a committee member, fear of the unknown). 12, 32
  • Negative experiences [especially officials or other volunteers who have been abused by other participants]. 12, 27
  • Not having clear systems and processes to include new volunteers, teach them their roles, maintain engagement, and recognition. 7, 12, 60, 63
  • Rigid and time-consuming roles, not fitting goals or interests of volunteers (e.g., having a young person who wants to develop administration skills directing parking traffic). 7, 62
  • Bureaucratic procedures, perceived over-regulation/red tape, risk responsibility. 4, 9, 18, 24, 32
  • Burnout, overwork, feeling the club is badly organised, and/or that it is someone else’s turn to step in. 7, 11, 24, 26, 32, 38
  • Perceptions of an exclusive ‘inner circle’ of existing volunteers. 7, 12
  • Organisation not being overtly welcoming to new volunteers. 7, 12, 62
  • Poor advertising or communication of roles and in volunteer requests, e.g., not being inclusive or showing how ‘people like me’ can contribute, roles positioned as being onerous and difficult. 7, 11, 12

Factors that impact



Understanding the potential barriers and facilitators to participation in specific contexts can help to grow the number of volunteers who engage and participate regularly in sport. This has flow on effects for the long-term sustainability of individual sports, organisations, and the sport sector more broadly. 6

Although what motivates people to volunteer for sport will be influenced by each person’s unique individual, cultural, and social factors, there are some general factors that may have a high impact on volunteer participation. 10, 22, 32

Age

Age can have a significant effect on the motivations, facilitators, and barriers to volunteering.

Culture

Increasing the diversity of volunteers in sport can have positive benefits for sports organisations, communities, and individuals.

Location

Volunteer participation can vary based on geographical location.

Other population groups

Everyone in the community should have the opportunity to be involved in sport regardless of their individual characteristics.

Affiliation

Many sports volunteers have a strong personal connection to the sport, often being players or parents of players.

Investment

A lack of flexibility, personal expenses, and administrative demands may discourage volunteers.

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  2. Understanding Motivations to Volunteer, Arthur Stukas, Sarah Wilson, Volunteering Australia, (September 2022).
  3. A systematic review of motivation of sport event volunteers, Kim, Eunjung, World Leisure Journal, Volume 60(4), pp.306-329, (2018).
  4. How can we bolster Australia’s depleted army of volunteers to match the soaring demand for their services? Amanda Davies, The Conversation, (17 May 2023).
  5. Corporate volunteering: Implications for policy and practice, Debbie Haski-Leventhal, Volunteering Australia, (September 2022).
  6. Market Segmentation Study for Volunteers, Australian Sports Commission, (2014). [asset 802570]
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  8. General Social Survey, Australian Bureau of Statistics, (June 2021), latest release.
  9. Understanding volunteer motivations and concerns in coaching and officiating basketball: implications for sport policy, Meghan Casey, Jack Harvey, Melanie Charity, et al., BMC Public Health, Volume 23, article 946, (May 2023).
  10. Individual and contextual determinants of stable volunteering in sport clubs, Torsten Schlesinger, Siegfried Nagel, International Review for the Sociology of Sport, Volume 53(1), pp.101-121, (2018).
  11. Givers: Recruit, manage and retain your volunteers more effectively, Join in, Sport + Recreation Alliance, Simetrica, (April 2017).
  12. Market Segmentation for Sport Participation – Volunteers 2012-13 Research Report, Victoria Parr, Tabitha Lucas, Marcail Arbuthnot, Latitude Insights for the Australian Sports Commission, (July 2013).
  13. Volunteers in Victoria, State of Victoria, Ministerial Council for Volunteers, (June 2017). [Download link]
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  15. Volunteering Insights Report, Gemba for Sport New Zealand, (November 2015).
  16. Pathways to culturally diverse volunteering towards COVID-19 recovery: research report, Mursha Gapasin, Thu-Trang Tran, Marijke Fotia, Volunteer West, (November 2021).
  17. Pioneer volunteers: the role identity of continuous volunteers at sport events, Fairley S, Green B, O’Brian D, et al., Journal of Sport and Tourism, Volume 19(3-4), pp.233-255, (2014).
  18. Factors influencing older adults’ decisions to volunteer, Tim Windsor, Leeann Mahlo, Susan Gordon, et al., Volunteering Australia, (July 2023).
  19. Gender and Volunteering at the Special Olympics: Interrelationships Among Motivations, Commitment, and Social Capital, Kirstin Hallmann, Anita Zehrer, Sheranne Fairley, et al., Journal of Sport Management, Volume 34(1), pp.77-90, (2020).
  20. AusPlay: A focus on volunteering in sport, Australian Sports Commission, (October 2021).
  21. Beyond the glamour: resident perceptions of Olympic legacies and volunteering intentions, Richard Shipway, Brent Ritchie, P. Monica Chien, Leisure Studies, Volume 39(2), pp.181-194, (2020).
  22. Modelling the decision to volunteer in organised sports, Hallmann K, Sport Management Review, Volume 18(3), pp.448-463, (August 2015).
  23. We can do it: Community, resistance, social solidarity, and long-term volunteering at a sport event, Kristiansen E, Skirstad B, Parent M, et al., Sport Management Review, Volume 18(2), pp.256-267, (May 2015).
  24. Motivations of Sport Volunteers in England A review for Sport England, Geoff Nichols, Eddy Hogg, Ryan Storr, et al., University of Sheffield, University of Kent, Victoria University for Sport England, (January 2016).
  25. Longitudinal Study of Australian Children 2018 Annual Report: Chapter 11, Here to help: How young people contribute to their community, Constantine Gasser, Tracy Evans-Whipp, Growing up in Australia, Australian Institute of Family Studies, (December 2019).
  26. The great (volunteer) resignation: An evidence-based strategy for retaining volunteers, Vivien Forner, Djurre Holtrop, Darja Kragt, et al., Volunteering Australia, (September 2022).
  27. The determinants of the intention to continue voluntary football refereeing, Thomas Giel, Christoph Breuer, Sport Management Review, Volume 23(2), pp.242-255, (April 2020).
  28. The impact of volunteer experience at sport mega‐events on intention to continue volunteering: Multigroup path analysis, Hyejin Bang, Gonzalo Bravo, Katiuscia Mello, et al., Journal of Community Psychology, Volume 47(4), pp.727-742, (May 2019).
  29. Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events, Daehwan Kim, Chanmin Park, Hany Kim, et al., Sustainability, Volume 11(7), pp.242-255, (March 2019).
  30. Assessing volunteer satisfaction at the London Olympic Games and its impact on future volunteer behaviour, Minhong Kim, Steven Suk-Kyu Kim, May Kim, et al., Sport in Society, Volume 22(11), pp.1864-1881, (2019).
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  32. The Social and Economic Sustainability of WA’s Rural Volunteer Workforce, Kirsten Holmes, Amanda Davies, Leonie Lockstone-Binney, et al., Bankwest Curtin Economics Centre, Report No. 22/19, (February 2019).
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  34. Recruitment and retention of volunteers: A rapid literature review, Melanie Randle, Samantha Reis, NSW Family and Community Services, (2013?).
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  37. Volunteering inclusion for people from CALD backgrounds, Carissa Jedwab, Volunteering Australia, (July 2023).
  38. NSW Multicultural Volunteering Report 2022, The Centre for Volunteering (NSW), (2022).
  39. AusPlay Data Portal: Volunteers in non-playing roles, Australian Sports Commission, (accessed 6 September 2023).
  40. Volunteer groups tap into 'elixir of youth' in WA after rebranding on social media, Kate Leaver, ABC Radio Perth, (16 February 2022).
  41. National, state and territory population: Statistics about the population and components of change (births, deaths, migration) for Australia and its states and territories, Australian Bureau of Statistics (ABS), (December 2022).
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  43. Australian kids need active, sporty parents, Australian Sports Commission, (2017).
  44. Volunteering and Settlement in Australia: A snapshot, Volunteering Australia, Settlement Council of Australia, (May 2019).
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  46. Development of a model of diversity, equity and inclusion for sport volunteers: an examination of the experiences of diverse volunteers for a national sport governing body, Eric Legg, Erika Karner, Sport, Education and Society, Volume 26(9), pp.966-981, (2021).
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  55. What happened to Australia’s volunteer army? Herman Tse, Kohyar Kiazad, Monash University Lens, (18 October 2022).
  56. The National Standards for Volunteer Involvement, Volunteering Australia, (2015).
  57. NSW State of Volunteering Report, Institute of Project Management for NSW Government and The Centre for Volunteering, (July 2021).
  58. State of Volunteering in Queensland 2021 Report, Volunteering Queensland, (2021).
  59. The state of volunteering report Tasmania 2019, Volunteering Tasmania, (2019).
  60. The volunteer capacity of community sports clubs to support women and girls in sport, Change Our Game, (2023).
  61. Youth Volunteering: Key Statistics, Volunteering Australia, (August 2023).
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  63. Sport Volunteering in Europe: Realities, opportunities and challenges, V4V: Skills acquired through volunteering in sport project, European Observatoire of Sport and Employment, (October 2023).

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