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Future of Australian Sport

The Future of Australian Sport

The first report: Megatrends shaping the sports sector over coming decades

Australians love sport. It has always been and will continue to be part of our cultural identity. From playing catch in the backyard to the Olympic and Paralympic podiums, the majority of Australians play, watch and enjoy sport.

The Australian Sports Commission (ASC) has partnered with Australia's peak science agency, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), to jointly conduct research into the future of Australian sport. The sports played in Australia, as well as how and why we play them, are changing over time.

The first report: Megatrends shaping the sports sector over the coming decades

Six megatrends that will reshape Australian sports

A perfect fit

Personalised sport for health and fitness

From extreme to mainstream

The rise of lifestyle sports

More than a sport

The attainment of health, community and overseas aid objectives via sport

Everybody's game

Demographic, generational and cultural change

New wealth, new talent

Economic growth and sports development in Asia

Tracksuits to business suits

Market pressures and new business models

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