The Value of You Can Be What You Can See Report
To quantify the opportunity of investing into the visibility of women’s elite sport, the Victorian Government’s Office for Women in Sport and Recreation (OWSR) commissioned a study delivered by Gemba in 2023. This analysis forms part of the Change Our Game Research and Insights Initiative, which aims to advance the conversation around gender equality in sport and active recreation in Victoria.Project Owner: Office for Women in Sport and Recreation
Year commenced: 2023
Year completed: 2023
Project ID: ID-230710-5923
|The Value of You Can Be What You Can See Report
|Published (on website)
|The study explored eight key sports in Australia, covering elite professional competitions, national teams and individual athletes, through consultations, public financial disclosures, consumer survey results and market insights.