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Factors that impact

Investment

Participation in sport, as a player, volunteer, or even a fan, can involve significant investment of time, money, and energy, potentially impacting how and who engages in sport.

Two of the most frequently identified barriers to volunteering are: 15, 16, 18, 24, 31, 32, 33, 47

  • Costs (out-of-pocket expenses, travel, meals, training, specialist software/equipment).
  • Time (work, family, other commitments or activities, the fear that volunteering will take up too much time).

People are motivated to volunteer when they believe that expected rewards (e.g., learning new skills, social engagement, contributing to the community, etc.) are greater than the expected costs (e.g., time, energy, resources invested, opportunity costs of other activities, either paid or recreational). 27, 52, 53

Rewards and what time and resources individuals can and will invest will vary between individuals and across the life course. For example, research on multicultural volunteers in NSW found that for those who were fluent in English, ‘no time’ and ‘cost’ were the two most common barriers to volunteering. For those who were not fluent ‘no time’ remained the primary barrier, but cost was less of a concern. 38

For these reasons, a lack of flexibility, personal or out of pocket expenses, and administrative demands may discourage people from beginning or continuing to volunteer in a specific organisation, or at all.

Financial investment

Costs, such as out-of-pocket expenses, travel, meals, training, specialist software/equipment and financial constraints including having a lower income or being unemployed are often identified as key barriers to volunteering in sport. 4, 18, 20, 24, 31, 33, 34

Household income

An analysis of data from AusPlay identifies the rates of volunteering by annual household income. 39

These trends are also found in other Australian and international research:

  • The ‘Longitudinal Study of Australian Children 2018 Annual Report’ highlighted that adolescents from high-income families (top third) were more likely to volunteer for sporting and recreation groups than adolescents from low-income families (bottom third). The report suggests that this may be because of the cost of participating in sport and recreation activities. 25
  • Data from the 2021/22 United Kingdom [UK] Active Lives survey showed around 10% of weekly sport volunteers were from lower socio-economic backgrounds, although they make up 30% of the total UK population. These figures have been relatively stable across recent years. 48, 54
  • In 2015, research by Gemba in New Zealand also found that individuals from higher income households volunteered more frequently and were more likely to continue volunteering. Those from lower household income groups were more likely to volunteer for one-off events. 15

Out of pocket expenses

Although it is not an issue for all volunteers, real or potential out of pocket expenses that aren’t reimbursed can impact the decision to start or continue volunteering. 47, 55

In the 2016 ‘State of Volunteering in Australia’ report, 27% of those surveyed who said they would not volunteer in the future indicated that out of pocket expenses were a key factor in their decision. 47

These expenses can include transport or travel (e.g., fuel, parking, vehicle maintenance), technology or telecommunications (e.g., phone, computer, or internet), uniform and/or clothing, and more. 18, 47

The 2016 ‘State of Volunteering in Australia’ report showed that 60% of volunteer respondents incurred out of pocket expenses through their volunteering role. Of the 18% who requested reimbursement, 49% were reimbursed in full, 44% reimbursed in part, and 7% did not receive any reimbursement. 47

Other research has found similar figures:

  • The 2021 'NSW State of Volunteering Report' found that volunteers in the State on average paid over $1,900 a year to volunteer. Only around 20% of volunteers were reimbursed approximately 39% of their out of pocket expenses. Suggests that volunteers are donating approximately $5.56 per hour to volunteer on top of their time and skills. 57
  • The 2021 'State of Volunteering in Queensland Report' identified that Queensland volunteers on average over $1,600 a year to volunteer. On average, volunteer-involving organisations are reimbursing only 11.4%, or $182, to volunteers. This means on top of their valuable time and skills, volunteers themselves are donating nearly $4.76 per hour to volunteer. It is noted that this ‘hidden’ cost has the potential to exclude many who cannot afford the act of volunteering. 58
  • The 2020 ‘State of Volunteering in Victoria’ report estimated that on average volunteering cost Victorian volunteers $1,700 a year, suggesting that volunteer-involving organisations (VIOs) were, on average, reimbursing only one dollar for every eight dollars a volunteer spends on volunteering. This suggests that on top of their valuable time, volunteers were donating nearly $6.70 per hour to volunteer (after reimbursements). 13 
  • The 2019 'State of Volunteering Report Tasmania' found that individual volunteers spent on average $990 per hour per year of their own money on volunteering, effectively $4.03 per hour to volunteer. On average, volunteers were reimbursed $70.37 per year, 7% of their out-of-pocket expenses. Less than 8% of volunteers were reimbursed at all. 59
  • National research by ANU reported by Volunteering Australia in 2022 found that, for those surveyed, 31% of volunteers who incurred expenses in their volunteer role did not apply for reimbursement (even though it was offered), 14% were reimbursed in full, 13% reimbursed in part, and 41% indicated that reimbursement was not available or offered. The average amount that volunteers spent personally on volunteering in the previous 12 months (after reimbursement) was $582.83. 17% of non-volunteers indicated that they do not volunteer due to financial reasons 47

As part of the 2016 ‘State of Volunteering in Australia’ report, volunteer involving organisations (VIOs) were also surveyed. Many indicated that they had limited financial resources to commit to volunteering programs or expenses. When asked whether they reimbursed volunteers for out of pocket expenses, 22% said always, 51% said only if pre-approved, 16% occasionally, and 11% never did. 47

Suggestions for how to reduce financial, out of pocket expenses for both formal and informal volunteers include providing tax-back measures, vouchers (e.g., parking or fuel vouchers), or providing things like free transport. 34, 47 However, these options may require either government or administrative changes for organisations.

National Standards

Volunteering Australia’s ‘National Standards for Volunteer Involvement’ already recommend that organisations have a policy and procedure for reimbursement of volunteer out of pocket expenses (preferably in full) as part of Standard 2: Commitment to Volunteer Involvement’. 56

This requirement sought to ensure that organisations allocated sufficient resources (including financial) to volunteer involvement and that volunteers were not out of pocket for expenses incurred while volunteering for them. 44, 47

Considering that in 2016, 82% of volunteers were not requesting reimbursement from their organisation, and a 2019 report by Volunteering Australia and the Settlement Council of Australia found that only 47% of organisations surveyed were providing any reimbursement to volunteers many organisations do not appear to be meeting this Standard and may not have fully considered the impact this can have on recruitment and retention. 44, 47

Time investment

Competing commitments over each person’s life course (e.g., increased/decreased work or study periods, having children, retirement, etc.) vary the amount of time they have available to volunteer.

Time pressures, including personal and work commitments, the ‘opportunity cost’ (e.g., taking time away from other valued activities such as other leisure activities, time with family and friends, paid work, etc.) and the inflexibility of volunteering activities are some of the most significant factors impacting people’s willingness to start or continue volunteering. 12, 15, 18, 31, 32, 34, 38, 47, 53, 55

The most recent Australian Bureau of Statistics ‘General Social Survey’ found that: 8

  • Australians had volunteered for 489.5 million hours in 2020 and 596.2 million hours in 2019.
  • The main reason given by people who did not volunteer through an organisation in thesurvey period was 'No time (family / work commitments)' (52%).
  • One third (33%) of Australians reported 'Always' or 'Often' feeling rushed for time [which may impact their willingness or ability to volunteer].

Research for the Australian Sports Commission’s ‘Market Segmentation for Volunteers’ found that: 6, 12

  • 55% of club sport volunteers volunteered over a season, 24% year-round, and 20% on an irregular or as needed basis. Both seasonal and year-round volunteers generally volunteered at least weekly.
  • Regardless of whether volunteering was year-round or seasonal, approximately two-thirds of club sport volunteers (64-67%) volunteered at least weekly, and 52% of weekly club sport volunteers gave more than 10 hours a week.
  • Especially in sport, respondents tended to believe that most volunteer roles would be time consuming, highly scheduled, and with little flexibility, e.g., would take up several hours every Saturday morning. People rarely considered that volunteer activities could be more short term, occasional, or ad hoc.
  • The overwhelming perception that volunteering required significant time commitment led many to dismiss the idea of volunteering without finding out what might actually be required:
    • 25% of non-volunteers agreed or strongly agreed “there is too much commitment involved in volunteering’ vs 16% of volunteers.
    • 26% of non-volunteers agreed or strongly agreed ‘volunteering does/would take up too much of my time’ vs 16% of volunteers.
  • Some volunteers also felt that volunteer roles would require more time than was ‘advertised’ and that they would feel pressured to do more. This was often based on an individuals’ previous experience.

Research suggests that the decision to volunteer involves two distinct time related decisions, the decision to take part in that activity, and deciding how much time to commit. 22

To reduce time as a barrier, groups for which time is a high cost need volunteering opportunities that require less time (e.g., episodic volunteering, volunteering that can be done from home and/or in a flexible timeframe, or activities requiring only a small amount of time on a regular basis). 34

  • Factors influencing older adults’ decisions to volunteer, Tim Windsor, Leeann Mahlo, Susan Gordon, et al., Volunteering Australia, (July 2023). To create sustainable opportunities that support volunteering among older adults, it is first important to understand the factors that influence older people’s decisions about whether to volunteer. Previous Australian research has identified the perceived need for training, a greater flexibility in and diversity of options available to volunteers, and more opportunities for intergenerational volunteering as key incentives identified by older adults. More recent Australian research identified the flexibility and variety of available roles and importance of feeling valued as a volunteer, along with opportunities for intergenerational and/or cross-cultural exchange, and ultimately, ability to derive meaning and sense of purpose as incentives. Barriers to volunteering include negative perceptions of volunteer activities, fear of ageism and concerns regarding increasing regulatory constraints on organisations, as well as out-of-pocket expenses (e.g., associated with transport/travel and telecommunications), and for most non-volunteers, being “too busy”.
  • Volunteering in Australia 2022: The volunteer perspective, Nicholas Biddle, Charlotte Boyer, Matthew Gray, et al., Volunteering Australia, (October 2022). The focus of this report is the volunteer perspective. We explore the characteristics of volunteers and volunteering and how this has changed over the last decade and throughout the COVID-19 pandemic. The research draws on several data sources, including the ANUpoll series of surveys with the most recent data collected in April 2022.
  • NSW Multicultural Volunteering Report 2022, The Centre for Volunteering (NSW), (2022). The purpose of this research is to explore the meaning and lived experience of multicultural volunteering in New South Wales (NSW), Australia. Whereas there is an emerging body of Australian and international research on the volunteer experiences of specific ethnic and cultural groups, there is no significant literature on the collective experience of those who do not predominantly identify as Anglo-Australian. This study reveals a number of new insights that will confirm with evidence and occasionally challenge the assumptions of those familiar with and new to multicultural volunteering.
  • General Social Survey, Australian Bureau of Statistics, (June 2021), latest release. During the time that the GSS was conducted in 2020, initiatives were in place to help reduce the spread of COVID-19 and support the economy. Because of changed methodology and the impact of COVID-19 restrictions on the Australian population, care should be exercised when making comparisons with previous years. This report provides a breakdown of the volunteer characteristics:
    • Australians had volunteered for 489.5 million hours in 2020 and 596.2 million hours in 2019.
    • The main reasons given by people who did not do any voluntary work through an organisation in the 12 months prior to the survey in 2020 were 'No time (family / work commitments)' (52%) and 'Not interested / no need' (33%).
    • One third of Australians (33%) reported 'Always' or 'Often' feeling rushed for time. [this may impact willingness or ability to volunteer].
  • Active Lives: Adult Survey, November 2021/22 Report, Sport England, (April 2023). The report found that people from lower socio-economic groups were less likely to volunteer (making up only 10% of weekly sport volunteers although they make up 30% of the total population). These figures have been quite stable, with similar results reported in the 2019/20 report (making up only 11% of volunteers although they make up 31% of the population).
  • NSW State of Volunteering Report, Institute of Project Management for NSW Government and The Centre for Volunteering, (July 2021). This in-depth analysis showcases the characteristics of volunteers, volunteering and volunteer-involving organisations. It produces a detailed cost-benefit analysis of the social, cultural and economic impacts of volunteering on communities in NSW. Some of the key findings include:
    • Volunteers contributed over 1.5 billion hours in 2020, with individuals volunteering for an average of 5.6 hours every week.Approximately 4.4 million NSW residents also gave of their time ‘informally’ to other, non-household or non-family members in 2020, through acts such as domestic work, transport and child-care.
    • New South Wales volunteers on average pay over $1,900 a year to volunteer. On average, only 20.2% of volunteers are reimbursed approximately 38.7% of their outof-pocket expenses. This means on top of their valuable time and skills, volunteers themselves are donating approximately $5.56 per hour to volunteer.
    • Ultimately, across the 12 months of 2020, the value of volunteering to New South Wales was approximately $127 billion. This is the sum of commercial benefits worth $53.1 billion and civic benefits valued at $74.1 billion. This figure includes the $64.8 billion it would cost to replace the labour that volunteers contribute to New South Wales and represents a net return of approximately $3.30 on every dollar invested by all stakeholders.
  • State of Volunteering in Queensland 2021 Report, Volunteering Queensland, (2021). Over 3.0 million (or 75.7% of) Queenslanders over 18 years of age volunteered in 2020. This includes people who volunteered formally with organisations, as well as those who do not have an affiliation with an organisation but contributed informally to their communities. Some key findings included:
    • Volunteers contributed over 900 million hours in 2020 and individuals volunteered for an average of 5.7 hours every week. Across the twelve months of 2020, the value of volunteering to Queensland was almost $84 billion. This is the sum of commercial benefits worth $41.8 billion and civic benefits valued at $42.2 billion. These figures include the $37.1 billion it would cost to replace the labour that volunteers contribute to Queensland as well as $6.3 billion in contributions to Queensland’s Gross State Product. This represents a return of approximately $4.10 on every dollar invested.
    • Queensland volunteers on average over $1,600 a year to volunteer. On average, volunteer-involving organisations are reimbursing only 11.4%, or $182, to volunteers. This means on top of their valuable time and skills, volunteers themselves are donating nearly $4.76 per hour to volunteer. It is noted that this ‘hidden’ cost has the potential to exclude many who cannot afford the act of volunteering.
    • The COVID-19 pandemic has significantly disrupted volunteer patterns in Queensland. For instance, volunteers noted an increase of 15.2% in online/at home volunteering from 2019 to 2020.
  • State of Volunteering in Victoria 2020, Volunteering Victoria, (October 2020). Across the 12 months of 2019, the value of volunteering to Victoria was $58.1 billion dollars. This includes the $19.4 billion it would cost to replace the labour that volunteers contribute to Victoria as well as $8.2 billion in contributions to Victoria’s Gross State Product. This represents a net return of approximately $3.70 on every dollar invested. It is also costing Victorian volunteers on average over $1,700 a year to volunteer. On average, volunteer-involving organisations (VIOs) are reimbursing only one dollar for every eight dollars a volunteer spends on volunteering. This means on top of their valuable time, volunteers are donating nearly $6.70 per hour to volunteer after reimbursements. This report outlines the hidden costs of volunteering, for both volunteers and VIOs. These findings should guide VIOs and governments on how to reduce the financial burden being placed on volunteers, which has the potential to exclude many who cannot afford the act of volunteering.
  • Longitudinal Study of Australian Children 2018 Annual Report: Chapter 11, Here to help: How young people contribute to their community, Constantine Gasser, Tracy Evans-Whipp, Growing up in Australia, Australian Institute of Family Studies, (December 2019). The purpose of the study is to provide data that contributes to our understanding of children’s development within Australia’s contemporary social, economic and cultural environment. The first wave of data collection was in 2004, with subsequent main waves every two years. Using data collected in 2016, this chapter describes the types of voluntary activities that adolescents at 12-13 and 16-17 years and their parents participate in. The chapter also looks at the frequency and amount of time that adolescents spend volunteering, and the characteristics of adolescents who participate in these activities.
    • Adolescents from high-income families (top third) had higher odds of volunteering for sporting and recreation groups (about 30 percentage points higher), and lower odds of volunteering for church or religious groups (45 percentage points lower) than adolescents from low-income families (bottom third). This may be associated with the cost of participating in particular activities, e.g., cost of uniforms.
  • Volunteering and Settlement in Australia: A snapshot, Volunteering Australia, Settlement Council of Australia, (May 2019). Volunteering Australia and the Settlement Council of Australia have conducted a National Survey on Volunteering and Settlement in Australia to inform our findings. Volunteers can face a number of barriers that can detract from their volunteer experience. Volunteers frequently report that increasing red tape, a lack of flexibility and organisations refusing to reimburse for out-of-pocket expenses can act as an enormous deterrent and inhibit the things they do as volunteers.
  • The Social and Economic Sustainability of WA’s Rural Volunteer Workforce, Kirsten Holmes, Amanda Davies, Leonie Lockstone-Binney, et al., Bankwest Curtin Economics Centre, Report No. 22/19, (February 2019). Study identified how rural communities in WA are addressing the challenges of recruiting and retaining volunteers at a time of unprecedented demographic change and increasing pressure on the rural volunteer workforce. It identified the critical role of volunteering in creating a sense of community wellbeing and delivering essential services in rural areas. It also presents the strategies volunteers and voluntary organisations are using to sustain the rural volunteer workforce.
  • The state of volunteering report Tasmania 2019, Volunteering Tasmania, (2019). There are 68.6% (or 297,000) Tasmanians over 15 years of age who volunteer in Tasmania. This report gives us a snapshot of the findings and highlights from the 2019 research. Detailed findings, including the survey tools used, are available in the full State of Volunteering in Tasmania report.
  • State of Volunteering in Australia report, Volunteering Australia/PWC, (April 2016). Volunteering Australia and PwC have conducted a survey to analyse the current state of volunteering in Australia, and to identify opportunities to maximise the potential of the volunteer workforce. The report investigates the following questions: Are the current volunteer engagement and management practices appropriate for the future? Is there alignment between the types of roles volunteers want to undertake, the sectors they are interested in volunteering in, and the needs of volunteer involving organisations? What is the appropriate framework to support informal volunteering? What are the necessary steps that need to be taken to future proof volunteering? Sport is included as one of the industries/areas of volunteer participation investigated.
  • Volunteering Insights Report, Gemba for Sport New Zealand, (November 2015). This report was commissioned to better inform the New Zealand sport sector; having three objectives: (1) understanding the underlying drivers and the level of engagement; (2) viewing sport as seen by its consumers; and (3) providing detailed analysis of key measures. Data was weighted by age, gender and location according to the latest New Zealand Census.
  • Market Segmentation Study for Volunteers, Australian Sports Commission, (2014). The key findings of this research help identify the motivations of volunteers in the sport sector. This study identified ten segments among the Australian adult population, five are considered to be likely sources for the recruitment and retention of volunteers to the sport sector: Happy Helpers, Community Committed, Overcommitted, Opportunists, and Altruists. There are also five segments of the population less likely to become volunteers: Self Servers, Sidelined, Occupied Observers, Well Intentioned, and Uninvolved. This research confirms that the sport sector is doing some things really well, with nearly all club volunteers reporting they were satisfied with their experience. Motivations for volunteering fall into three broad categories: emotional, experiential and tangible. The Study found that among the more tangible motivations for volunteering, the social benefits offered are key motivators for many who currently volunteer. Those current club sport volunteers who are likely to continue volunteering in club sport will do so for the enjoyment of having a role to play in the sport club and organisation (51%), and / or because of their child’s continued involvement (50%). The study also provides key insights for the sport sector to better understand their volunteer workforce and how they might need to manage them into the future.
  • Market Segmentation for Sport Participation – Volunteers 2012-13 Research Report, Victoria Parr, Tabitha Lucas, Marcail Arbuthnot, Latitude Insights for the Australian Sports Commission, (July 2013). The primary purpose of the Market Segmentation for Volunteers (the Study) was to identify the core set of attitudes, motivators, needs and barriers that underpin Australians’ decisions to volunteer in sport (including at club level and other types of sports related volunteering) as compared to other voluntary activities, and to use this information to develop a needs-based market segmentation model of Australian sports volunteers.
  • Recruitment and retention of volunteers: A rapid literature review, Melanie Randle, Samantha Reis, NSW Family and Community Services, (2013?). This rapid literature review synthesises existing research on volunteering in Australia. It focuses specifically on motivations, barriers and facilitators to volunteering among different segments of the population, and the application of marketing concepts to provide insight into the volunteering marketplace and understand volunteering behaviour. In addition it reviews publicly available evaluations of previous social marketing campaigns that are designed to recruit volunteers to assess their effectiveness.
  • Sport and Physical Recreation: a statistical overview, Australia 2012, Australian Bureau of Statistics, (2012) Final report (ceased). This report provides information on the demographics and motivations of sport volunteers. Volunteers in sports organisations reported a variety of reasons for volunteering, with the three main reasons being: (1) to help others in the community (53% of volunteers); (2) personal satisfaction (46%); and, (3) personal or family involvement (46%). Other key points from the report include:
    • There appears to be an association between rates of volunteering and socio-economic status – lower rates of volunteering being associated with socio-economic disadvantage.
  • Sports and Cultural Volunteering: Competitive or Complementary Activities? Kirstin Hallmann, Cristina Muñiz Artime, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, Volume 34, pp.263–275, (2023). The findings suggested that sports and cultural volunteering were complementary activities. Thus, promoting volunteering in one of the domains positively affected volunteering in the alternative domain. Parental volunteering, religiosity, and education were primary drivers of both types of volunteering. However, differences in some determinants have also been found. For example, volunteering in culture was predominantly female, while male volunteers dominated sports.
  • The Opportunity Costs of Volunteering: Evidence From Germany, Sören Wallrodt, Lutz Thieme, Nonprofit and Voluntary Sector Quarterly, Volume 52(5), (October 2022). This study analyzes the effect of opportunity costs on the decision to volunteer, the extent of volunteering, and how opportunity costs are related to competing volunteering activities. Our results reveal that opportunity costs operationalized as net wage per hour had the predicted negative effect on the extent of volunteering but a positive effect on the decision to volunteer. When the individual hourly net wage of the surveyed volunteers is applied, volunteering has average opportunity costs of about 14€/h. As volunteering competes with other activities, we assigned opportunity costs to different activities such as family, hobbies, paid work, or spending time with friends. Results show that, overall, opportunity costs of volunteering are especially related to family activities and less so to paid work. This implies that volunteering activities, in general, compete with family activities rather than with paid work or other activities.
  • The determinants of the intention to continue voluntary football refereeing, Thomas Giel, Christoph Breuer, Sport Management Review, Volume 23(2), pp.242-255, (April 2020). The purpose of this research is to identify the factors that determine the intention to continue voluntary refereeing in the context of football in Germany. Analysis reveals the motive of self-orientation, respect shown by athletes, coaches, and spectators towards referees, compatibility of refereeing with one’s occupational and private life, perceived organisational support, and referees’ satisfaction to predict referees’ positive intention to continue with their activity. Simultaneously, experiences of offences during refereeing negatively influence this intention, and younger referees show higher intentions to continue their activity than do older referees. Because volunteer recruitment and retention are expensive, the findings of this study facilitate the improvement of effective retention strategies for the federations responsible for referees.
  • Olympic Volunteers: the case of 2018 Games, Keunsu Han, Yong-Yeon Ji, Jin Dong Park, Journal of Sport and Recreation Management, Volume 16(2), pp.51-62, (2019). The role of volunteers has become a core component for the overall success of major international sport events. In recent years, the Olympics, considered to be the world’s biggest sporting event could not be hosted without the contribution of a large number of volunteers. From the large number of volunteers, the Olympic organizing committee could not only obtain a huge financial advantage but also create a positive energy and culture. Despite the significance of volunteers in the Olympics, research on Olympic volunteers’ motivations is still limited. Therefore, the purpose of this study is to examine the relationship between the motives and future intentions of volunteers at the 2018 Olympics, and investigate the factorial structure of the Motivation Scale adapted for this study. Data were collected from a volunteer sample of 36 individuals who offered their services at the 2018 Olympic Games. The results from the ordinary least squares (OLS) regression show that only the “Volunteer Attachment” variable out of the four factors of volunteer motivation has a significantly positive relationship with volunteers’ future intention. This study will provide information that could enhance effective volunteer recruitment and retention in the Olympics.
  • Modelling the decision to volunteer in organised sports, Hallmann K, Sport Management Review, Volume 18(3), pp.448-463, (August 2015). The decision to volunteer can be considered a form of private consumption choice. Individuals have time at their disposal which they can be devoted to work or leisure; volunteering is only one of many choices. Considering both the decline in voluntary service and the necessity for most non-profit sporting clubs to recruit volunteers, it becomes essential to understand the drivers of volunteering. The theoretical model presented by the author contains factors from four domains: (1) demographics (age, gender, cultural background); (2) economic indicators (employment status, income, human capital); (3) sociological indicators (community engagement); and, (4) psychological indicators (preferences and experiences). The strength of each factor is estimated using a mathematical model.

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