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Digital Media

Paris 2024 - Passion to Participation

Participation Leaders Network In-Focus Seminar Series

Date: 16 April 2024


  • Will Jago,  Chief Marketing & Digital Officer. Australian Olympic Committee
  • Julia Cook, Head of Community Programs, Australian Olympic Committee
  • Scott Nicholas, Pathways Lead, Paralympics Australia
  • Amy Williamson, Classification Lead, Paralympics Australia

Facilitator:  Laura Jones, Senior Advisor, Participation Sport & Community Capability, ASC



All sports are encouraged to capitalise on the anticipation surrounding the Paris 2024 Olympic & Paralympic Games to drive participation outcomes.

This session underscored the significant momentum and visibility that the event will offer to Australian communities, enhancing the engagement of fans, volunteers, coaches, and participants. It also emphasised the potential for uniting stakeholders through both digital and physical initiatives, fostering growth in the short and long term.

Featuring insights from presenters representing the Australian Olympic Committee (AOC), Paralympics Australia, and the Australian Sports Commission (ASC) Participation Growth team, the session detailed forthcoming campaigns and initiatives. Attendees gained a deeper understanding of strategies that sports organisations could adapt or innovate to meet their unique needs during and after the games.

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