Social Media - The good, the bad and the ugly

Social media, you may not like it. You may not understand it. You may not know how to use it. But social media has taken hold and people of all ages are mad about tweeting, updating and uploading. These new technologies can offer clubs a quick, inexpensive and very effective way to communicate with members, recruit new people and increase your fan base. Social media can also have a profound impact on the integrity of your sport.

So how can your club use social media? Where do you start? What are the dangers?