How might NSOs better engage with Australia’s $4.2 billion sports tech sector?

Synopsis

Cam Vale has 20 years’ experience as a sports administrator, including interim CEO of North Melbourne Football Club, CEO of Hockey Australia, CEO of Baseball Australia, and is the current President of the Oceania Hockey Federation. He has experienced the ups and downs of being an NSO CEO and has an intimate knowledge of the pain points.

His current role as General Manager of the Australian Sports Technology Network has given him visibility of around 700 companies in Australia that identify as sports tech companies. Collectively, the Australian sports tech sector is valued at $4.2 billion. Through his time at the ASTN, Cam has reflected on how he may have extracted more value from Australia’s sports tech sector when he was an NSO CEO, if he had had more time to consider where various benefits may have been possible. Time is something that few NSO CEOs have, and the time to consider various sports technologies is not usually a high priority.

Australian sport is on the ‘green and gold’ decade, and NSOs could be riding a wave of increased interest in their sports as Brisbane approaches. Might Australia’s burgeoning sports tech sector offer NSOs possibilities to co-create sustainable value to future participants, revenue streams, and affordable solutions to constant pain points? In this session, Cam Vale will take us through his journey, and challenge the STARS audience to look at Australia’s sports tech sector as an opportunity to create sustainable value across Australian sport.

Biography

With 22 years of sports administration experience as an executive leader across four sports, Melbourne based Cam Vale has a proven history at the highest levels of sports administration in Australia. A Chartered Accountant, Vale has been CEO of two National Sporting Organisations – Baseball Australia and Hockey Australia, and COO of North Melbourne Football Club in Australia’s biggest sport, Australian Football League, where he was awarded the prestigious Graeme Samuel Scholarship from the AFL in 2012. Across these roles, Vale had a proven record in leadership to deliver commercial, high performance, international stakeholder and grassroots success.

Since October 2021 Vale has been running his own sports management company – GLO Sports, which is focused on International and Domestic Sporting Event placement in Oceania, Sports Technology and assisting international entities with their business operations in Oceania.

Since August 2022, Vale has been working with Spring Media on creating their Oceania office and presence, to complement their extensive reach already in Europe, North America, Asia and Africa.

• GLO Sports Clients:
• Australian Sports Technologies Network - Spring Media
• Sports Marketing Australia
• IMPACT Wrestling
• FITE TV
• Aside from GLO Sports, Vale holds other key roles as:
• General Manager of Australian Sports Technologies Network (ASTN)
• President of Oceania Hockey Federation (OHF) and Board Member of the Federation International Hockey (FIH)
• Majority owner of Oceania Pro Wrestling (OPW)
• Board Member as Finance Director for Sports Environment Alliance (SEA)
• Sub-Committee Member of Lacrosse Australia’s Finance & Audit Committee