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National Sport

Play Well: Australia's Sport Participation Strategy

Australia’s Sport Participation Strategy has been co-designed with the sector, welcoming individuals of all ages, backgrounds, genders, and abilities to access the benefits of sport.

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This area contains documents published by:

  • Australian Sports Commission [ASC]

Overview



The Play Well Strategy, launched in 2023, was co-designed with the sector for organisations which enable people to participate in sport. It is built on cooperation and transparency, with a clear goal of providing the road map for the delivery of great sporting experiences for everyone involved in sport. The Play Well Strategy identifies key projects and activities that the Australian sporting community has told us are needed to deliver these experiences and ensure that everyone has a place in sport.

The Play Well Strategy provides a common language, shared priority areas and maps out the sporting ecosystem in Australia to create alignment in the approach to increase the number of Australians involved in sport. The Play Well Strategy will be reviewed regularly. Key actions and priorities will be added each year to ensure we remain flexible and can adapt to the changing needs of the industry. The Play Well Strategy will link to other strategies, including Australia’s High Performance 2032+ Sport Strategy.

Timeline



Key milestones during the first year of the strategy. Read the media release.

23 November 2023: Australia’s Sport Participation Strategy Play Well launched.

23 November 2023: Play Well Participation Grant program opens.

19 December 2023: Nominations open to join a Play Well Leadership Group to oversee the implementation of the strategy.

27 March 2024: A 14-person group of experts including the founder of parkrun Australia and a four-time Paralympian are announced as the Play Well Leadership Group that will oversee the implementation of the strategy.

14 May 2024: 54 industry leaders join five project squads to help deliver the 34 priority activities identified in the strategy.

21 May 2024: $10.3 million announced for projects to get more Aussies moving thanks to the ASC’s Play Well Participation Grants.

13 August 2024: Play Well Implementation Plan launched which details the priority activities scheduled to be completed this financial year.

19 August 2024: Play Well Affiliate program announced to ensure more organisations can help transform sport participation across Australia.

20 August 2024: Physical Literacy Coalition announced to help ensure that physical literacy – building the skills to help us lead active lives – is a core component of every child’s development and education.

20 September 2024: ASC and sector stakeholders hit the road to deliver a series of workshops focused on putting Play Well into action.

22 October 2024: Cost of sport surveys announced to help understand how to make community sport more affordable for all.

8 November 2024: Announcement of the Play Well Marketing, Media and Communication Network that will advocate for the strategy.

23 November 2024: Play Well Affiliates announced on strategy’s first anniversary.

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