The Future of Australian Sport

 

The Future of Australian Sport

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The Future of Australian Sport

Australians love sport. It has always been and will continue to be part of our cultural identity. From playing catch in the backyard to the Olympic and Paralympic podiums, the majority of Australians play, watch and enjoy sport.

The Australian Sports Commission (ASC) has partnered with Australia's peak science agency, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), to jointly conduct research into the future of Australian sport. The sports played in Australia, as well as how and why we play them, are changing over time.

The reason findings from The Future of Australian Sport report will play an important role in shaping long-term policy, investment and strategic planning within government, the sport sector and broader community. The Report highlights six sports megatrends that may redefine the sport sector over the next 30 years.

A megatrend is defined as a major shift in environmental, social and economic conditions that will substantially alter the way people live. Megatrends occur at the intersection of multiple trends. A trend is defined as an important pattern of social, economic or environmental activity that will play out in the future.

Six megatrends have been indentified within The Future of Australian Sport report, which will impact on the makeup of sport in Australia over the next 30 years.

  1. A Perfect Fit - Personalised sport for health and fitness
  2. From Extreme to Mainstream - The rise of lifestyle sports
  3. More than Sport - The attainment of health, community and overseas aid objectives via sport
  4. Everybody's Game - Demographic, generational and cultural change
  5. New Wealth, New Talent - Economic growth and sports development in Asia
  6. Tracksuits to Business Suits - Market pressures and new business models




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