Market Segmentation

 

Market Segmentation for Sports Participation 


Men playing football

The Market Segmentation Studies provide key insights regarding how participation in sport is consumed among the Australian population. 

This research will help organisations refine strategies to recruit and retain adults, children, parents and volunteers in sport and sport clubs and ensure our sporting landscape remains strong.



Adults
Adults
This study identifies ten consumer segments among the Australian adult population.
Adults
 Children
Children
This study outlines how the sport sector can influence motivations & behaviours children have towards sport & physical activity.
Children
Volunteers
Volunteers
This study helps identify new sport volunteers, and practices and strategies for the retention of current sport volunteers.
Volunteers
Parents
Parents
The aim of the Parents study was to explore parents’ attitudes and behaviours towards sport and sport clubs.
Parents