Method

 

AusPlay Methodology


Women playing golf

ORC International has been appointed by the Australian Sports Commission (ASC) to collect data for AusPlay. The information below explains the best practice methodology used by ORC International to collect AusPlay’s nationally representative data on sport and physical activity participation. 

ORC International
   

Research and sample design 


Data collection method

AusPlay is conducted by computer assisted telephone interviewing (CATI) from ORC International’s Melbourne CATI facility.

A copy of the survey questions used by interviewers is available for download

Survey scope

All Australian residents are in scope of the survey.

Overlapping dual frame design

AusPlay has an overlapping dual frame design using two sample sources: a random sample of landline phone numbers; and a random sample of mobile phone numbers.

The use of a mobile sample, in conjunction with a landline sample, ensures broad coverage of the in-scope population including, in particular, the mobile-only population (people with a mobile phone but no landline).

Under the overlapping dual frame design used for AusPlay, people with both a landline and a mobile phone (dual phone population) are able to be selected from either sample source. This leads to the over-representation of the dual phone population and potential bias in survey estimates. Special weighting techniques are used in AusPlay to address this issue.

Person selection methods

For the landline sample a randomly selected person aged 15 years or over is selected for an AusPlay interview. For the mobile phone sample the respondent is the mobile phone owner. For either sample, a random child is selected for a child interview using the last birthday method if there are two or more children aged 0-14 in the household and if the respondent is a parent or guardian of those children.

Annual sample size

The annual target sample size for AusPlay is 20,000 adults aged 15 years and over, and approximately 3,600 children aged 0-14, spread evenly across the year.

Stratification

The AusPlay landline sample is stratified into 13 geographic strata based on states and territories, with further splits of the larger states into greater capital city statistical area and the rest of the state.

Landline and mobile sample share

Under the AusPlay design, 50% of the sample comes from the landline sample and the other 50% from the mobile sample.

Weighting

AusPlay data is weighted quarterly using a complex weighting method. Please contact Sport Market Insights for specific details about the weighting method.

 
Questionnaire design

The starting point for the AusPlay questionnaire was the previous survey instruments used in the Exercise, Recreation and Sport Survey (ERASS) and the subsequent Australian Bureau of Statistics (ABS) Multi Purpose Household Survey (MPHS) Participation in Sport and Physical Recreation module. These were used as a reference point, and the ASC sought to retain similar questions in AusPlay where possible. However, the design of AusPlay was primarily guided by the research objectives and the needs of the ASC and the sport sector; in order to maximise the utility of the AusPlay survey vehicle, and to ensure that it covered new and emerging issues in the field.

The downloadable fact sheets below provide details about how AusPlay differs to previous national participation surveys. 

Questionnaire design for AusPlay commenced in April 2015 when the ASC hosted a design workshop with the sport sector. Representatives from the Federal Department of Health, State/territory Departments of Sport and Recreation (SDSRs) and National Sporting Organisations (NSOs) worked together to co-design the survey topics and concepts. The outcomes of this workshop were passed to ORC International to guide their questionnaire design in consultation with the ASC. The design process for AusPlay followed best practice guidelines, incorporating two rounds of cognitive testing and a dress rehearsal involving 100 interviews.

The AusPlay questionnaire consists of two modules: a core module that, on average, is 11 minutes in duration and collects the same information every quarter; and ad-hoc modules of varying topics that can be added to the AusPlay core module on a quarterly basis (maximum two minutes average duration).

Core module

The core module collects data on the following topics:



Participation behaviours

Participation behaviours

  • Type of activities (up to 10 per person)
  • Frequency
  • Duration
  • Whether through an organisation/venue
  • Which type of organisation/venue
  • Loyalty to sport/activity


Commercial insights

Commercial insights

  • Payment to organisations/venues:
    • Whether paid or not
    • Amount paid
    • Payment type (e.g. all in one go, instalments, per session, etc.)

Use of technology
(adults only)

Use of technology (adults only)

  • Whether used technology or not
  • Types of technology used


Motivations
(adults only)

Motivations (adults only)

  • Reasons for current participation
  • Reasons for intended future participation


Barriers

Barriers

  • Reasons for non-participation
  • Reasons for dropping activities


Switching behaviours

Switching behaviours

  • Switching behaviours and reasons:
    • Activities dropped in last year
    • Intention to drop existing activities
    • Future intention for taking up new activities

Involvement
in non-playing roles (adults only)

Involvement in
non-playing roles (adults only)

  • Sport/activity involved in
  • Type of involvement


Demographics

Demographics

  • Age
  • Gender
  • Location
  • Household structure
  • Highest level of education
  • Employment status
  • Aboriginal or Torres Strait Islander origin
  • Country of birth
  • Language spoken at home
  • Disability
  • Income


AusPlay

AusPlay Core Modules


Hover over the AusPlay core modules for more information on each topic

 

 

 

 

 

 

 

 

 

 

 

Data on these topics is captured through an adults and a children’s questionnaire. The adult questionnaire is for persons aged 15 and over; the children’s questionnaire applies to children aged 0-14. Child questionnaires are completed by the adult respondent if that person is a parent or guardian of a child aged 0-14 in the same household. If a household contains two or more children aged 0-14 then one child is randomly selected for the child interview using the last birthday method. The downloadable documents below show what questions are asked in AusPlay and the flow of question topics in the adults and children’s questionnaires.

Related Downloads  

 

Data is collected for almost 400 different activities, which are self-nominated by survey respondents. These activities are collected as inputs and then collapsed into a smaller number of output activities for reporting purposes. To see the full list of input and output activities captured by AusPlay please download the document below. This list is reviewed and updated regularly.

Related Downloads  


Ad-hoc modules

The design of AusPlay allows for ad-hoc modules containing question topics not included in the core module to be added on a quarterly basis. This allows the ASC and the sport sector to cost-effectively leverage AusPlay for new sport and physical recreation data collection. Parties interested in self-funding an ad-hoc module should contact Sport Market Insights via the email address below. 

Physical activity guidelines 

The original objectives for AusPlay did not include measurement of the Department of Health physical activity and sedentary behaviour guidelines. As a result the AusPlay questionnaire was not designed for this purpose. However, using the activity level data collected in AusPlay in conjunction with research conducted by the United States Centers for Disease Control and Prevention, the Sport Market Insights team at the Australian Sports Commission was able to derive proxy measures against the guidelines. Some of these proxy measures are included in the AusPlay Focus: Women and Girls Participation report published on 22 November 2017.

For more detail on how the proxy measures were derived please download the document below.

 

Frequently asked questions 

Question Mark  Frequently asked questions (FAQs) 

Further information 

Any questions or requests for further information about AusPlay’s method can be directed to Sport Market Insights at the ASC via ausplay@ausport.gov.au