Detailed examples of NSO participation growth strategies and programs to increase engagement.
- Sailing ranks relatively low in the public perception of Australian sports; 34th among all sports.
- Sailing is perceived as an ‘exclusive’ sport that is not very accessible. Yacht Clubs were generally perceived as not particularly welcoming to younger members.
- On average, the starting age for sailing participation was much older than for other sports with established junior programs.
- Primary and secondary school-age children and young families expressed a higher level of ‘interest’ in sailing, as compared to actual participation rates. This provides an opportunity to convert interest into future participation.
- Relaxation and enjoyment were consistently reported as reasons for participation in sailing among both current sailors and those expressing a future interest in sailing. New participants were primarily interested in a social, relaxed activity; while longer-standing participants tended to place more importance on competition.
- Improve the image of clubs and make them more welcoming and inclusive.
- Implement programs that help to reduce costs, such as providing club boats and promoting crewing opportunities.
- Help reduce the initial commitment of club membership with strategies such as introductory, flexible, and concessional memberships.
- Increase the emphasis on relaxed social racing, rather than competition. Engage new participants in social and networking activities.
- Reduce the time commitment of members by offering shorter forms of sailing activity.
- Improve information and communication between clubs and prospective new members. Interested persons often don’t know where to go or where to seek information when they consider joining a club. An effort must be made by clubs to communicate the entry and retention pathways. Positive messages must highlight the key attributes of the sport which make sailing adventurous, friendly, and fun.
Roll back the Clock aims to boost physical activity rates among Australians aged 65 and over through bowls, light exercise and education. Sessions will be adapted for individuals and benefits include flexibility, muscular endurance and strength and in some instances aerobic/cardiovascular exercise.
- National Bowls Census, Bowls Australia, (accessed 21 March 2019). Information on the Census and links to all of the reports from 2010-2016.
- Identification of a huge latent demand to participate in tennis.
- Social and fitness aspects of participation are seen as the major drivers to play tennis.
- Time commitment to a season of play is seen as the major barrier to organised play.
- Preferred playing formats are social tennis, followed by coaching programs, and weekly competitive programs.
- 80% of current players entered the participation pathway before the age of 16 years.
- 60% of current players will play year around, with seasonal variations due to climate and available indoor facilities.
- 66% of current participants prefer a ‘pay for play’ model to access tennis facilities.
- Membership in a tennis club increases with regularity of play.
Other case studies
Participation Design Toolkit
Several case studies are provided as part of the Australian Sports Commission Participation Design Toolkit (accessed 24 February 2021). They explore the successes, barriers, and challenges in the design of specific products and experiences, including:
- Golf Australia's 'Get into Golf' participation program;
- AusCycling's 'Ride Nation' program, supporting the community to connect to riding; and,
- Play Australia's '1000 Play Streets', building more active and connected communities.